Top 5 Content Marketing Examples to Grow Your Business

Content Marketing examples provide useful ideas, tips and inspiration to develop your own content marketing strategy and grow your business. Here are top 5 content marketing examples you can refer to for inspiration.


Top 5 Content Marketing Examples to Grow Your Business

Here are top 5 small business content marketing examples you can refer to for ideas to grow your business.


1. Buffer

Buffer is a social media marketing and content scheduling tool that allows you to schedule posts across multiple social media platforms from one place, and track their performance such as reach and engagement.

Buffer executed a 2-way content marketing strategy to get customers. First, they wrote tons of guest posts in the initial days, upto 2 posts a day, and published them on high traffic social media marketing websites & blogs that were relevant to their business.

Second, they launched a couple of blogs on their own site – one that shared social media marketing tips and another for productivity tips.

All these resulted in attracting their first 100,000 users.

buffer content marketing examples

Bonus Read : How to Create Content Marketing Strategy


2. HubSpot

HubSpot is an all-in-one inbound marketing platform for online marketers. Like buffer, they too launched a marketing blog that provided in-depth content in areas of SEO, email, content and social media marketing.

They also created an educational and knowledge-sharing hub called for marketers, where they could share useful content with other marketers, and discuss about various marketing topics.

All these drove more than 300,000 visitors a month to their blogs and website.

Bonus Read : Top 5 Content Marketing Tools for your business


3. Rip Curl

Rip Curl is an online store for surfers. They developed an online publication called The Search that publishes stories and tips from surfers, meant for surfers.

It is a visually stunning website with great photography and story telling.

rip curl content marketing example

They have even created tons of YouTube videos featuring surfer stories, tips and interviews. This has resulted in more than 100,000 YouTube followers and 2 million Facebook followers.

Bonus Read : SEO Keyword Research Checklist


4. General Electric (GE)

GE may sound like the most unlikely company to adopt content marketing. However, it is a great case study for B2B content marketing examples.

They regularly share behind the scene photos & videos of their manufacturing facilities for wind turbines, locomotives, and jet engines divisions. They also created the #GEInstaWalk campaign, where several influencers and super-fans got a chance to tour their manufacturing plants, take photos and videos, and share them on Instagram.

ge content marketing example

It resulted in 8 million account views, 3 million reaches per tour, and 3,000 new followers.

Bonus Read : How to Create Social Media Strategy for your Business


5. Glossier

Glossier is a skincare & beauty product company that has more than 1 million Instagram followers.

It has successfully leveraged user-generated content to grow its Instagram presence by simply re-posting the compliments and testimonials it receives on other social media platforms to its Instagram account.

Here’s an example of how it has re-posted a complimentary tweet to its Instagram account.

glossier content marketing example



Hopefully, the above content marketing examples will help you get ideas to promote your business.


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