moz review pricing features benefits pros cons

Moz Review, Pricing, Features, Benefits, Pros and Cons

Moz is a feature-rich SEO marketing platform meant for SEM and SEO marketers. It enables you to monitor and optimize SEO performance for your business. Here’s our in-depth Moz review, pricing, features, benefits, pros and cons to help you decide if it is the right marketing tool for your business.


Moz Review, Pricing, Features, Benefits, Pros and Cons

Here’s our detailed Moz review, pricing, features, benefits, pros and cons.


Moz Review

Moz is a comprehensive SEO marketing platform that offers plenty of useful features to help you monitor & improve your SEO performance.

It offers a keyword research tool, backlink tracker, and keyword generator to help you rank your websites for the right keywords and search phrases.

Moz also provides a detailed link profiler and analysis tool with robust reporting and analytics to help you understand more about your website’s inbound links.

It also provides a feature-rich Site Audit tool that allows gives a comprehensive overview of broken links, missing title tags, broken redirects and more.

Its keyword tool allows you to research new keywords and search terms for your business.

Moz also provides a rank tracker that allows you to regularly monitor site rankings for various keywords. It also has a rich community of experienced SEO marketers to stay up-to-date about latest SEO developments.

It offers a free trial, with paid plans starting from $99/month. Moz is suitable for SMBs and enterprises while it might be expensive for startups and freelancers.

Bonus Read : SEMrush review, pricing, features, benefits, pros and cons


Moz Pricing

Here’s the pricing information for Moz SEO software. It offers a free trial with 4 paid plans

Standard Plan – $99/month

  • 5 Moz Analytics Campaigns
  • 300 Keywords
  • 250,000 Crawled Pages
  • 15 Social Accounts
  • 2 Seats

Medium Plan – $149/month

  • 750 Keywords
  • 500,000 Crawled Pages
  • Includes Branded Reports
  • 15 Social Accounts
  • 10 Seats

Large Plan – $249/month

  • 100 Moz Analytics Campaigns
  • 7,500 Keywords
  • 1,250,000 Crawled Pages
  • Includes Branded Reports
  • 150 Social Accounts
  • Unlimited Seats

Premium – $599/month

  • 5 Major Data Aggregators
  • 1 Top-Tier Listing
  • 1 Second-Tier Listing
  • 15 Minutes of your time
  • Finds Duplicate Listings

Bonus Read : Ahrefs Review, pricing, features, benefits, pros and cons


Moz Features

Here are the key features of Moz:

  • Keyword Research Tool
  • Rank Tracker
  • Link Analysis
  • Advanced online marketing guides
  • Competitive analysis
  • Comprehensive Q&A database
  • Discounts on Moz seminars
  • Robust Reporting
  • Keyword difficulty
  • Moz toolbar
  • On-Page recommendations
  • Open Site Explorer
  • PRO Q&A forum
  • PRO training webinars
  • Weekly crawls and rank tracking
  • World’s largest SEO community

Bonus Read : Top 5 Content Marketing Courses


Moz Benefits

Here are the key benefits of Moz:

  • All-in-one tool for SEO
  • Research new keywords
  • Track SEO performance
  • Robust reporting & Analytics
  • Keep track of backlinks regularly & automatically

Bonus Read : Technical SEO Checklist


Moz Pros and Cons

Here are the Pros and Cons of Moz


  • Mature product
  • Many useful features


  • Limited to only SEO features. Lacks
  • Might be expensive for SMBs



Moz is a well-known, feature-rich SEO software that has been around for years. It is suitable for SEO marketers & agencies to help improve SEO performance. However, it lacks features in area of social media marketing, content marketing and SEM that many of its competitors provide for similar pricing. Nevertheless, it is a useful tool for SEO marketers who want to improve search engine rankings for their clients & customers.


About Fedingo

Fedingo is a Marketing Reporting Tool for Digital Agencies & Online Marketers. Fedingo makes it easy to create marketing reports & dashboards for your clients. Try it for free today!