Zoho Pagesense vs Freshmarketer : In-Depth Comparison

Zoho Pagesense and Freshmarketer are two popular conversion rate optimization software that provide many useful features. Here’s a detailed comparison of Zoho Pagesense vs Freshmarketer to help you decide the best covnersion rate optimization software for your business.


Zoho Pagesense vs Freshmarketer

Here’s a step by step comparison of Zoho Pagesense vs Freshmarketer.



Zoho Pagesense is a conversion rate optimization software by Zoho. It features heatmaps, session recording and replay, conversion funnel, form analytics, etc that help marketers understand how visitors interact with their websites, and improve conversion rate. It also supports A/B testing where you can test different web page variations on your site visitors to determine the most converting one. It is suitable for small-medium businesses and large enterprises.

Freshmarketer is a conversion rate optimization platform by Freshworks. It also features session replays, heatmaps, conversion funnels, form analytics, mouse tracking, etc. Like Pagesense, it also supports A/B testing, multivariate testing and split testing.



Zoho Pagesense offers many features for conversion rate optimization such as:

  • Heatmaps
  • Form Analytics
  • Goals
  • Session Recording
  • Funnel Analysis
  • A/B Testing
  • Audience targeting
  • Visual editor
  • Report segmentation
  • Chrome extension
  • Role-based access
  • Real time analytics
  • SPA support

Here’s the detailed list of features offered by Zoho Pagesense.

Freshmarketer also offers similar features such as:

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Here’s the detailed list of features offered by Freshmarketer.


Setup and Ease of Use

Both Zoho Pagesense and Freshmarketer have a similar setup. You need to paste a tracking code on the web pages where you need these tools to track visitor data. Once they are installed, you can monitor your website via their online dashboards. You can also install them via Google Tag Manager, or directly use a plugin for any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Zoho Pagesense and Freshmarketer work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Zoho Pagesense vs Freshmarketer in this case.


Zoho Pagesense offers a free trial, with paid plans starting from $29/month. Freshmarketer offers a free plan that supports upto 10,000 visitors/month, with paid plans starting from $159/month.



Both Zoho Pagesense and Freshmarketer support plenty of third-party integrations with popular marketing, analytics, customer support and A/B testing tools.



There are plenty of alternatives to Zoho Pagesense such as Hotjar, Crazy Egg, etc. that offer many features. Similarly there are many alternatives to Freshmarketer like FullStory, SessionCam, Mouseflow, etc.


Conclusion – Zoho Pagesense vs Freshmarketer

Both Zoho Pagesense and Freshmarketer are mature conversion rate optimization software with plenty of robust features. If you are a small-medium business on a budget, then the free plan by Freshmarketer might be a good place to start. However, if you’re a medium-large business or enterprise, then you can go with either of them. They’re both good, and you can’t go wrong with either of them.