Wix vs WordPress : In-Depth Comparison

Wix and WordPress are two popular website builders for online businesses – big or small. Here’s our detailed comparison of Wix vs WordPress to help you decide which is the right website builder for your business.


Wix vs WordPress

Here’s a step by step comparison of Wix vs WordPress.



Wix is a hosted website builder that allows you to easily build websites, blogs and online stores for any kind of business, in minutes. It features a drag & drop page builder, wizard-based website builder, customizable website components, a vast template library, A/B testing, conversion rate optimization tools. Wix is suitable for small-medium businesses as well as large enterprises.

WordPress is an on-premise website builder that allows you to quickly build blogs, websites & online stores. It has a massive ecosystem of plugins and themes that help you build any kind of websites, in minutes. WordPress is suitable for every business who wants to go online – big or small.



Wix offers many useful features such as:

  • Intuitive Website Builder
  • 100s of Designer-Made Templates
  • Customizable Designs
  • Free and Reliable Hosting
  • Optimized Mobile View
  • One-Pagers
  • Drag nā€™ Drop Website Editor
  • Image Editor
  • Text Editor & Free Fonts
  • Add and Organize Pages
  • HTML Embed Code
  • Page Protection
  • One URL for website & mobile site
  • Easy-to-add blog
  • Facebook comments
  • Social Feed
  • Automatic blog styling
  • Social Buttons (Google+, Facebook, Twitter & Pinterest)
  • Wix App Market
  • Online Store
  • Email Marketing
  • Display Events
  • Live Chat
  • Multiple Payment Methods
  • Contact Manager
  • Personalized Google Mailbox
  • Financial Tools
  • Marketing Tools
  • Communication Tools
  • Site Analytics ā€“ Google Analytics

Here’s the detailed list of features offered by Wix.

WordPress also offers many features such as:

  • Simplicity
  • Flexibility
  • Publish with Ease
  • Publishing Tools
  • User Management
  • Media Management
  • Full Standards Compliance
  • Easy Theme System
  • Extend with Plugins
  • Built-in Comments
  • Search Engine Optimized
  • Use WordPress in Your Language
  • Easy Installation and Upgrades
  • Plugin System
  • Theme System
  • Application Framework
  • Custom Content Types


Setup and Ease of Use

Wix is a hosted website builder so you don’t have to install anything. You can sign up and create your entire website on their platform, and then connect your domain to it. WordPress is a self-hosted platform that requires MySQL, PHP & Apache to be installed on your server. There are many third-party providers who offer hosted WordPress versions. They are both well-documented, well-designed and easy to use.


Supported Platforms

Both Wix and WordPress work great for all kinds of websites, blogs, mobile sites, ecommerce sites, content management systems, blogging platforms.



WordPress is free to use, and some of its themes & plugins are paid ones. Wix offers a free trial, with paid plans staring from $70/month.



Both WordPress and Wix support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier, Mailchimp.



There are plenty of alternatives to Wix and WordPress such as Squarespace and Shopify that offer similar features.


Conclusion – Wix vs WordPress

Both Wix and WordPress and mature products with robust features. If you want a hosted website builder, go for Wix. If you want a self-hosted one, go for WordPress.