Wishpond vs ActiveCampaign : In-Depth Comparison

Wishpond and ActiveCampaign are two popular marketing platforms for online businesses, that provide tons of useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed comparison of Wishpond vs ActiveCampaign to help you decide.


Wishpond vs ActiveCampaign

Here’s our step by step comparison of Wishpond vs ActiveCampaign



Wishpond is a feature-rich landing page builder that features a drag & drop page builder, customizable web page elements, a vast template library. It also allows you to test different web page variations with A/B testing, and features conversion rate optimization tools. Its also a great tool to create contests, quizzes, sweepstakes. It is suitable for small-medium businesses as well as large enterprises.

ActiveCampaign is a marketing automation platform that also features email marketing and CRM. It allows you to build email list, automatically send them triggered, lifecycle or drip email campaigns. It is also suitable for small-medium businesses as well as large enterprises.



Wishpond offers many useful features such as:

  • Landing pages
  • Market automation
  • Website popups
  • Email marketing
  • Lead management
  • API access
  • CRM integrations
  • Custom JavaScript
  • A/B testing
  • Custom CSS
  • Promotions and contests
  • Referral Suite
  • Online forms

Here’s the detailed list of features offered by Wishpond.

ActiveCampaign also offers many useful features such as:

  • Email Marketing
  • Subscription Forms
  • Dynamic Content
  • Email Segmentation
  • Split Testing
  • Marketing Automation
  • Site Tracking
  • Event Tracking
  • Automation Goals
  • Automation Map
  • Attribution
  • Split Action
  • Sales & CRM
  • Gmail Extension
  • Contact & Lead Scoring
  • Mobile App
  • Messaging
  • SMS
  • Site Messages
  • Facebook Custom Audiences
  • Conversations
  • Machine Learning
  • Win Probability
  • Predictive Sending


Setup and Ease of use

With Wishpond you need to create landing pages on their platform and then connect your domain/url to those pages. Wishpond will host your pages for you. ActiveCampaign doesn’t require any setup. You can simply sign up and start using it for email marketing, CRM, marketing automation,


Supported Platforms

Both Wishpond and ActiveCampaign work with all websites, mobile sites, blogs, ecommerce platforms, content management systems, website builders.



Wishpond’s pricing starts from $49/month. ActiveCampaign’s paid plans start from $9/month.



Both Wishpond and ActiveCampaign support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Slack, Zapier, Dropbox, Mailchimp.



There are plenty of alternatives to Wishpond such as Unbounce, Instapage that feature landing page optimization. Similarly, there are many alternatives to ActiveCampaign such as Mailchimp, GetResponse that support email marketing and marketing automation.


Conclusion – Wishpond vs ActiveCampaign

Both Wishpond and ActiveCampaign are mature products with robust features. If you are looking for a landing page builder go for Wishpond. If you are looking for email marketing platform, go for ActiveCampaign.