All business owners will understand the significance of online customer reviews. A Google review for instance can shape your business even more than a Google Ad. It is not difficult to understand why online reviews matter for businesses as it influences buyers to a great extent.
If you think that it is not necessary to encourage online reviews for your business, imagine this scenario. You are climbing up the ladder of success and quite happy with your businesses progress. You have a few neutral and positive reviews on Yelp and Angie’s List, and you are quite happy with it. Well, it may all seem good.
Now imagine that a disgruntled customer posts a contemptuous and awful review of your brand on Google+, a review site you have no reviews on. That single review (with 1 out of 5 stars) is now displayed at the top of search rankings for your business name. Imagine the kind of negative affect it would have on your online reputation. While you cannot do anything about the negative reviews that come your way, if you had more positive reviews to withstand the one ‘bad review,’ a single negative review would not have made much difference to your online brand reputation.
90% of participants as per Zendesk survey said that positive online reviews influence their buying decision. Further, 86% said their decision to not buy a product was due to the negative reviews.
Social media expert Brian Solis put it perfectly. He said, “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” This is why online reviews matter.
Now that you know why online reviews matter, we have listed below six tips on how to get online reviews:
Place Your Profiles on Multiple Review Sites
Even if you think that you are not in a review driven industry like the hospitality industry for example, it is a good idea to post your profile on review sites like Trustpilot and TrustLink. Trustpilot in fact has an extra benefit of displaying on Google.
Get your Customers to Review Your Business
One of the best ways to increase the number of reviews for your business is to get your customers to review and rate you. Do not ask them for positive reviews; just ask them to list down their opinion and feedback. If they have had a good experience, they will most certainly provide positive feedback.
Your customers know how important their review is for your business, and will most often oblige. If a customer compliments you over the phone, email, or in person, request them to leave their feedback on any online review site of your choice, or your social media handle.
Help Customers Review Your Business Easily
Most customers will not go out of their way to leave a review of your company. It is hence important that you make it easy for them to do so.
Place direct links to your profiles in multiple places. In your newsletter, and follow-up email, make sure you give the direct link of your review profile. Mention it on your website too.
Yelp has a feature called “Find us on Yelp”. These downloadable banners can be used on your website.
Get reviews on social media platform
Many youngsters under 30 are turned off when asked to post a review. It is easier to win their attention on social media platforms for your business.
Youngsters this age are so comfortable posting everything online about every experience they have had, they will definitely share their views on your product or service without any prompting.
Respond and reach out to negative reviews
Do not try and defend your company or employee when somebody posts a negative review. You can thank the customer for their review and apologize for their bad experience.
Sometimes, apologizing in public puts the company in a defensive situation. In such a scenario, it is better to reach out to the customer directly and fix the issue. In fact, you can also offer a free trial or free upgrade in certain situations.
Ask for reviews via E-mail
E-mail is a great way to get your customers to post a review on your website and other review sites. Just provide the link and they will take it from there.
You can also follow up your initial request with a reminder email a few days later. Study has proved that reminder emails has a huge percentage of review conversions.
Rewarding Customers for Reviewing Your Brand
Offering customers discounts and incentives for reviewing your business is a good idea. There are several local search directories that allow you to share discounts and coupons on their sites. The special coding on Facebook gives you the freedom to share special offers with only your fans. A special giveaway can be given to anyone who sends video review.
You can think of innovative ways to reward your customers as you know by now why online reviews matter.
Why Online Reviews Matter in The Long Run
In order for your business to thrive and grow, you need to be online, and if you are online, you will need reviews, especially positive ones.
Why online reviews matter is because people take actions based on the reviews they read of your brand. It is hence extremely beneficial and absolutely necessary for the growth of your business.