VWO vs Hotjar : In-Depth Comparison

VWO and Hotjar are two popular marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of VWO vs Hotjar to help you decide the best tool for your business.


VWO vs Hotjar

Here’s a step by step comparison of VWO vs Hotjar



VWO (Visual Website Optimizer) is an A/B testing and heatmap analytics tool that allows you to create different variations of your web pages and experiment them on your site visitors to determine the most converting one. You can do all this without changing your actual web pages. So it is suitable for medium-large businesses who have decent web traffic.

Hotjar is a conversion rate optimization platform that allows you to reduce bounce rate, improve landing page conversions, get more subscribers and signups. It features heatmaps, session recording & replays, conversion funnels, opinion polls, micro surveys to help you understand user behavior on your website and improve conversion. It is suitable for bloggers, marketers, freelancers, small-medium businesses as well as large enterprises. Hotjar doesn’t support A/B testing.



VWO focuses more on A/B testing with features such as :

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Geo-targeting
  • Segmentation of reports
  • API access

Here’s the detailed list of features offered by VWO.

Hotjar focuses more on conversion rate optimization:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.


Setup and Ease of Use

Both VWO and Hotjar have a similar setup. You need to drop a piece of code on all your web pages where you want these tools to collect visitor data. Once installed, you can easily create & monitor marketing campaigns using their online dashboards. You can also install them via Google Tag Manager, or using direct plugins for popular platforms such as WordPress, Shopify, Magento, etc.


Supported Platforms

Both Hotjar and VWO work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders. There is not much difference between VWO vs Hotjar in this case.



Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month. VWO’s pricing is not available publicly. You need to request them for a quote.



While Hotjar integrates with only Optimizely, Omniconvert and Hubspot, VWO integrates with plenty of third-party tools such as Magento, Google Analytics, etc.



There are plenty of alternatives to Hotjar such as Crazy Egg, Mouseflow, etc that support conversion rate optimization. Similarly, there are many alternatives to VWO such as Optimizely, Unbounce, etc that offer A/B testing and heatmaps.


Conclusion – VWO vs Hotjar

Both Hotjar and VWO are mature, robust products with useful features. If you are looking for a conversion rate optimization platform, go for Hotjar. If you are looking for an A/B testing tool, go for VWO. Hotjar doesn’t support A/B testing.