VWO vs Google Optimize : In-Depth Comparison


VWO and Google Optimize are two popular A/B testing tools for websites. Here’s a detailed comparison of VWO vs Google Optimize to help you decide the best A/B testing platform for your business.

 

VWO vs Google Optimize

Here’s a step by step comparison of VWO vs Google Optimize.

 

Overview

VWO is an A/B testing and multivariate testing platform that allows you to create different page variations and experiment them on your site visitors to determine the best performing version. It is suitable for medium-large businesses and might be expensive for startups & SMBs.

Google Optimize is an A/B testing platform by Google that offers many features available in VWO. In addition, it is well-integrated with Google Analytics, allowing you to easily identify and improve areas of your website.

 

Features

VWO offers many useful features such as:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Geo-targeting
  • Segmentation of reports
  • API access

Here’s the detailed list of features offered by VWO.

Google Optimize also offers many features such as:

  • A/B or A/B/n Testing
  • Multivariate Testing
  • Split URL Testing
  • Server-Side Experiments
  • Easy Editing
  • Helpful Diagnostics
  • Responsive Visual Editor
  • Sophisticated Code Editing
  • Advanced Client-Side Signals
  • Analytics Audiences (Optimize 360 Only)
  • Personalization (BETA)
  • URL Rules
  • User Attributes
  • Experiment Summary
  • Improvement Overview
  • Objective Details
  • Optimize Reports in Analytics

Here’s the detailed list of features offered by Google Optimize.

 

Setup and Ease of Use

Both VWO and Google Optimize have similar setup. You need to paste a piece of code on your web pages where you want these tools to collect visitor data and display different versions. Once installed, you can easily create web page versions and monitor their performance in their online dashboards. You can also install them via direct plugins on popular platforms such as WordPress, Magento, Shopify, etc.

 

Supported Platforms

Both VWO and Google Optimize work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between VWO vs Google Optimize.

 

Pricing

VWO’s pricing is available only by quote, and might be expensive for small-medium businesses and startups. Google Optimize comes in 2 flavors – Optimize and Optimize 360. Optimize is a free version that offers plenty of features. Optimize 360 is a premium version that offers many more features.

 

Integrations

VWO integrates with plenty of third party tools such as Google Analytics, Magento, etc. Google Optimize is integrated with other Google products such as Google Analytics, Google Adwords, etc.

 

Alternatives

There are plenty of alternatives to VWO such as Freshmarketer, Crazy Egg, etc. Similarly, there are many alternatives to Google Optimize such as Optimizely, Unbounce.

 

Conclusion – VWO vs Google Optimize

Both VWO and Google Optimize are feature-rich A/B testing platforms. They will both help you improve conversion rate on your website. However, Google Optimize is free while VWO might be expensive for small-medium businesses and startups, as VWO is suitable for medium-large businesses and enterprises.