VWO vs Freshmarketer : In-Depth Comparison

VWO and Freshmarketer are two popular marketing tools used by many businesses. However, they are meant for different things. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of VWO vs Freshmarketer to help you decide the best tool for your business.


VWO vs Freshmarketer

Here’s a step by step comparison of VWO vs Freshmarketer.



VWO is an A/B testing and heatmap analytics tool that allows you to create variations of your web pages and experiment them on your site visitors to determine the most converting one. It also provides heatmap analytics to help you understand how your site visitors interact with your website. It is suitable for medium-large businesses and might be expensive for SMBs and startups.

Freshmarketer is a complete conversion rate optimization platform that features A/B testing, heatmaps, session recordings and replay, form analytics, funnel conversions. It provides a generous free plan that is suitable for startups & SMBs, with paid plans suitable for medium-large businesses and enterprises.



VWO focuses on A/B testing and multivariate testing with features such as:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Geo-targeting
  • Segmentation of reports
  • API access

Here’s the detailed list of features offered by VWO.


Freshmarketer focuses more on conversion rate optimization, with features such as:

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Here’s the detailed list of features offered by Freshmarketer.


Setup and Ease of Use

Both VWO and Freshmarketer are well-designed and well-documented. They both have similar setup. You need to paste a piece of code on your web pages where you want these tools to gather visitor data. Once installed, you can monitor their performance in their online dashboards. You can also install them via Google Tag Manager, or using direct plugins on popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both VWO and Freshmarketer work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems and website builders. There is not much difference between VWO vs Freshmarketer in this case.



VWO’s pricing is not publicly available. You need to request a quote. Freshmarketer offers a free plan that supports 10,000 monthly visitors, with paid plans starting from $159/month.



Both VWO and Freshmarketer support plenty of third-party integrations with other marketing tools such as Google Analytics, Hubspot, etc.



There are many alternatives to VWO such as Optimizely, Unbound, etc. that support A/B testing. Similarly, there are many alternatives to Freshmarketer such as Zoho Pagesense, Hotjar, etc that feature conversion rate optimization.


Conclusion – VWO vs Freshmarketer

While VWO is a mature product, Freshmarketer is relatively new. VWO is suitable for medium-large businesses with its quote-based pricing model, while Freshmarketer is a self-service tool suitable for startups & SMBs. If you are medium-large business looking for an A/B testing tool, try VWO. If you are a startup or SMB, or are looking for a conversion rate optimization tool, try Freshmarketer.