VWO Review, Pricing, Features, Benefits, Pros and cons


VWO is an A/B Testing and Multi-Variate testing tool for websites and blogs. It allows you to create different variations of your web page elements and test them on users, allowing you to identify the version with better conversion rate. Here’s our VWO review to help you decide if it is the right A/B testing tool for your business.

 

VWO Review, Pricing, Features, Benefits, Pros and cons

Here’s our VWO review, pricing, features, benefits, pros and cons.

 

VWO Review

VWO (Visual Website Optimizer) is an A/B testing and conversion optimization platform that allows you to create and test different variations of web pages among your website visitors, and determine the best performing one.

It is easy to setup and has an intuitive user interface. It also plays well with popular platforms like WordPress, Magento, Shopify.

It offers many features such as heatmaps and surveys to help you test and improve your website.

They also offer an ‘idea factory’ that provides different ideas that you can use to improve your conversion rate.

It has in-built wizards that help you setup different kinds of tests for your website, and monitor their performance.

VWO also provides additional tools to help you build better landing pages and usability testing.

VWO can help you solve problems of shopping cart abandonment, high bounce rate, and low conversion rate. It is suitable for websites of all industries. You can also use it to test mobile websites.

VWO had started as an A/B testing tool and kept on adding CRO (conversion rate optimization) features as they grew. Now they offer their CRO tool and A/B Testing tool separately.

 

VWO Benefits

Here are the key benefits of VWO:

  • Test web page variations without coding
  • Improve conversion rate
  • Measure performance
  • Robust analytics

 

VWO Features

Here are the key features of VWO:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Geo-targeting
  • Segmentation of reports
  • API access

 

VWO Pricing

Unfortunately, VWO pricing is not publicly available and you need to request them for a quote. Till recently, their plans started from $49/month and later it increased to $79/month.

Here are their plans:

Conversion Rate Optimization

Growth

  • A/B, MVT, Split Tests powered by SmartStats
  • Track Goals and funnels
  • Visualize visitor clicks with Heatmaps and Clickmaps
  • Analyze session playback with page level filters
  • On-page surveys with basic layouts
  • Drop off analysis for form fields
  • Record observations and build Hypothesis
  • Personalize experiences for segments
  • Website reviews by real people

Pro

  • Everything in Growth
  • Analyze funnel leaks with heatmaps and recordings
  • Compare heatmaps for multiple segments
  • Visualize clicks on dynamic and hidden elements
  • In-page funnel with Scrollmaps
  • Tag session recordings for better analysis
  • View session recordings of A/B Test
  • Log observations with snapshots of data from reports
  • Trigger surveys on exit intent or any custom event

Enterprise

  • Everything in Pro
  • Custom integrations with your enterprise systems
  • Send custom data for visitors
  • Programmatically access data through APIs
  • Advanced security features
  • Website reviews by real people
  • Higher sampling and data retention
  • Geo Target experiences to visitors
  • Whitelabel surveys
  • Unlimited accounts and users
  • Onboarding and Training
  • Dedicated Account Manager
  • 24×7 Email and Phone Support

 

A/B Testing tool

Standard

  • A/B, MVT, Split Tests powered by SmartStats
  • Visualize visitor clicks with Heatmaps and Clickmaps
  • Basic Targeting Options
  • IdeaFactory to help you develop your optimization strategy
  • Revenue Analysis for your A/B tests
  • Create campaigns with Visual Editor
  • Up to 5 users and 2 sub-accounts
  • Annual Visitor Quota
  • 24×5 Email Support
  • Website reviews by real people

Enterprise

  • Custom integrations with your enterprise systems
  • Send custom data for visitors
  • Programmatically access data through APIs
  • Advanced Targeting Options
  • Advanced security features
  • Geo Target experiences to visitors
  • Segmentation of reports
  • Custom triggers for Behavior Targeting
  • On-site hosting option
  • Unlimited accounts and users
  • Onboarding and Training
  • Dedicated Account Manager
  • 24×7 Email and Phone Support

 

VWO Pros and Cons

Pros

  • Mature product
  • Robust features

Cons

  • Lacks some features available in other CRO tools like Hotjar
  • No pricing information available
  • Slightly expensive

 

Final Verdict

VWO is a popular A/B testing tool which focuses mainly on website testing and has many in-depth features around it. It is suitable for large enterprises but it might be expensive for small businesses. So if you are medium-large business or enterprise looking for a robust A/B testing platform, try VWO. Otherwise, you might want to explore alternatives.