Vertical Response vs Constant Contact : In-Depth Comparison


Both Vertical Response and Constant Contact are two popular email marketing tools that offer tons of useful features. Here’s the detailed comparison of Vertical Response vs Constant Contact to help you decide which is the right email marketing tool for your business.

 

Vertical Response vs Constant Contact

Here’s a step by step comparison of Vertical Response vs Constant Contact.

 

Overview

Vertical Response is feature-rich email marketing tool that features list builder, customer segmentation, email builder, template library, email automation, A/B testing. It is suitable for small-medium businesses as well as large enterprises.

Constant Contact is a powerful email marketing software that allows you to gather email addresses, build mailing list, segment mailing lists, design stunning emails without coding, automate email marketing, and do A/B testing of your emails.

 

Features

Vertical Response offers many useful features such as:

  • Drag & drop editor
  • Automated follow up emails
  • Autoresponders and Email Series
  • Advanced Reporting
  • Landing Page Builder
  • A/B testing
  • Email Testing Kit
  • Surveys

Here’s the detailed list of features offered by Vertical Response.

 

Constant Contact also offers many features such as:

  • List-Building Tools
  • Contact Management
  • Social Media Sharing Tools
  • Tracking & Reporting
  • Image Library
  • Marketing Automation
  • Apps & Integrations
  • Facebook Fan Promotion
  • Opens & Click Tracking
  • Events Registration & Management
  • Deliverability
  • Mobile Email Marketing

Here’s the detailed list of features offered by Constant Contact.

 

 

Setup and Ease of Use

Both Vertical Response and Constant Contact are standalone, cloud-based email marketing tools that don’t require any setup, downloads or installations. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Vertical Response vs Constant Contact in this case.

 

Supported Platforms

Both Vertical Response and Constant Contact work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.

 

Pricing

Vertical Response’s paid plans start from $11/month. Constant Contact’s paid plans start from $20/month.

 

Integrations

Both Vertical Response and Constant Contact support plenty of third-party integrations with popular tools like Slack, Zapier, Google Analytics, Google Drive, Dropbox.

 

Alternatives

There are plenty of alternatives to Vertical Response such as Mailchimp, AWeber. Similarly, there are many alternatives to Constant Contact such as GetResponse, ActiveCampaign.

 

Conclusion – Vertical Response vs Constant Contact

Both Vertical Response and Constant Contact are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them. They are both worth a try.

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