Unbounce vs Wix : In-Depth Comparison

Unbounce and Wix are two popular platforms that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s our detailed Unbounce vs Wix comparison to help you decide which is the best web page builder for your business.


Unbounce vs Wix

Here’s a step by step comparison of Unbounce vs Wix.



Unbounce is a feature-rich standalone landing page builder that allows you to easily build landing pages without any coding, publish them on your site, and optimize their conversion rates. It also features A/B testing. Unbounce is suitable for small-medium businesses as well as large enterprises.

Wix is a full-fledged website builder that allows you to build web sites from scratch in minutes. It also provides a drag & drop site builder, page widgets and template library. It is suitable for small-medium businesses as well as large enterprises.



Unbounce focuses on landing page optimization, with features such as:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services

Here’s the detailed list of features offered by Unbounce.


Wix focuses more on website building, with features such as:

  • Intuitive Website Builder
  • 100s of Designer-Made Templates
  • Customizable Designs
  • Free and Reliable Hosting
  • Optimized Mobile View
  • One-Pagers
  • Drag nā€™ Drop Website Editor
  • Image Editor
  • Text Editor & Free Fonts
  • Add and Organize Pages
  • HTML Embed Code
  • Page Protection
  • One URL for website & mobile site
  • Easy-to-add blog
  • Facebook comments
  • Social Feed
  • Automatic blog styling
  • Social Buttons (Google+, Facebook, Twitter & Pinterest)
  • Wix App Market
  • Online Store
  • Email Marketing
  • Display Events
  • Live Chat
  • Multiple Payment Methods
  • Contact Manager
  • Personalized Google Mailbox
  • Financial Tools
  • Marketing Tools
  • Communication Tools
  • Site Analytics ā€“ Google Analytics

Here’s the detailed list of features offered by Wix.


Setup and Ease of use

Unbounce and Wix have a similar setup. You need to design your landing pages/website using their web application and connect your domain to your web page. So it requires some technical assistance to get started. Once they are installed, you can work without any technical assistance. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. It can also be installed via Google Tag Manager.


Supported Platforms

Both Unbounce and Wix work on all websites, mobile sites, blogging platforms, content management systems, ecommerce platforms.



Unbounce offers a free trial, with paid plans starting from $99/month. Wix offers a free plan, with paid plans starting from $70/month.



Both Unbounce and Wix support plenty of third-party integrations with popular marketing tools like Mailchimp, Google Drive, Slack, Zapier, etc.



There are plenty of alternatives to Unbounce such as Instapage, Lead Pages, etc that features landing page builders. Similarly, there are many alternatives to Wix such as Squarespace, Shopify, etc that feature website builders.


Conclusion – Unbounce vs Wix

Both Unbounce and Wix are mature products with robust features. If you have a website and want to create some landing pages for it, go for Unbounce. If you want to build an entire website from scratch, then go for Wix.


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