Unbounce vs Webflow : In-Depth Comparison

Unbounce and Webflow are two popular tools for websites. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Unbounce vs Webflow to help you decide.


Unbounce vs Webflow

Here’s a step by step comparison of Unbounce vs Webflow.



Unbounce is a feature-rich, standalone landing page builder that allows you to build high converting landing pages for your websites, blogs and online stores using a drag & drop page builder, customizable web page elements and a vast library of templates, images and fonts. Unbounce is suitable for small-medium businesses as well as large enterprises.

Webflow is a powerful website builder that allows you to build response websites, CMS and host them. It also provides a drag & drop page builder, with tons of customizations. Webflow is suitable for medium-large businesses as well as enterprises.



Unbounce focuses on landing page optimization:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services

Here’s the detailed list of features offered by Unbounce.


Webflow focuses on website building, with features such as:

  • Build CSS grid–powered layouts visually
  • Add CSS filters to anything
  • Clean, compliant, exportable code
  • Add any code you need
  • Flexbox
  • Global swatches
  • Over 2,000 web font families
  • Responsive images
  • 100+ responsive website templates
  • Reusable and editable Symbols
  • Total creative control
  • Design and develop at the same time
  • Motion design
  • Design interactions without code
  • CMS (Content management system)
  • Dynamic SEO and Open Graph (OG) settings
  • Dynamic content filtering and sorting
  • Dynamic content templates
  • Easier collaboration with clients
  • Export CMS content as a CSV
  • Review form submissions in the Editor
  • Fully customizable content structures
  • Intuitive website editor for clients and teams
  • Paginate Collection Lists
  • Powerful related content tools
  • Dropdown menu
  • Tabs
  • HTML embeds
  • HTML/CSS sliders and carousels
  • Background videos
  • Interactive Google maps
  • Lightbox
  • Responsive website navigation
  • Rich text
  • Simple social sharing
  • Website management
  • Custom 404 pages
  • Custom favicon and webclip
  • Password protection
  • Website backups and versioning
  • Custom branding
  • CMS whitelabeling
  • Whitelabel form submission emails
  • Marketing & SEO
  • Alt tags for images
  • Auto-generated XML sitemap
  • Open Graph (OG) settings
  • Meta titles and descriptions for SEO
  • Search engine optimized


Setup and Ease of Use

For Unbounce, you need to design landing pages using their web page builder and connect your domain to their tool. Webflow is a full-fledged website builder and hosting environment. They are both well-designed and documented, but have a fair bit of learning curve.


Supported Platforms

They both work with all websites, blogs, online stores, ecommerce platforms, website builders.



Unbounce offers a free trial with paid plans starting from $99/month. Webflow offers a free plan, with paid plans starting from $15/month.



Both Unbounce and Webflow support plenty of third-party integrations with other marketing tools like Mailchimp, Google Drive, Slack, Zapier.



There are plenty of alternatives to Unbounce such as Instapage, Lead Pages that are standalone landing page builders. Similarly, there are many alternatives to Webflow such as Squarespace, Wix.


Conclusion – Unbounce vs Webflow

Both Unbounce and Webflow are mature products with plenty of features. If you are looking for a landing page builder, go for Unbounce. If you are looking for a full-fledged website builder, go for Webflow.