Unbounce vs Lead Pages : In-Depth Comparison


Unbounce and Lead Pages are two popular landing page builders that offer tons of features. Here’s a detailed comparison of Unbounce vs Lead Pages to help you decide which is the right web page builder for your business.

 

Unbounce vs Lead Pages

Here’s a step by step comparison of Unbounce vs Lead Pages.

 

Overview

Unbounce is a feature-rich landing page builder that allows you to build web pages without any coding. It features vast library of templates, fonts and images to help you build professional-looking web pages. It also features A/B testing and conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Lead Pages is a web page builder that allows you to build lead generation pages without any coding. It also integrates with more than 20 marketing tools to help you extend its functionality. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Unbounce focuses on landing page optimization with features such as:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services

Here’s the detailed list of features offered by Unbounce.

Lead Pages focuses more on lead generation and conversion rate optimization, with features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.

 

Setup and Ease of Use

Both Unbounce and Lead Pages have a similar setup. You need to design web pages on their platform and connect your domain to those web pages. So you will need some technical assistance in getting started. Once installed, you can easily create, publish, optimize and monitor your web pages from within their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There’s not much difference between Unbounce vs Lead pages in this case.

 

Supported Platforms

Both Unbounce and Lead Pages work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders.

 

Pricing

Unbounce offers a free trial, with paid plans starting from $99/month. Lead Pages also offers a free trial, with paid plans starting from $37/month.

 

Integrations

Both Unbounce and Lead pages support plenty of third-party integrations with popular marketing tools like Mailchimp, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Unbounce such as Instapage, Wix that offer similar features. There are also many alternatives to Lead pages such as Landingi, Click Funnel.

 

Conclusion – Unbounce vs Lead Pages

Both Unbounce and Lead Pages are robust products with mature features. You can’t go wrong with either of them.