Unbounce vs Hubspot : In-Depth Comparison

Unbounce and Hubspot are two popular marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s our detailed Unbounce vs Hubspot comparison to help you decide which is the right tool for your website.


Unbounce vs Hubspot

Here’s a step by step comparison of Unbounce vs Hubspot.



Unbounce is a powerful landing page builder that features visual page builder, customizable web page elements, library of templates, images & fonts, and A/B testing. It allows you to easily build high converting landing pages for your business. Unbounce is suitable for small-medium business and large enterprises.

Hubspot is an all-in-one marketing automation platform that allows you to automate every aspect of your inbound marketing – search engine optimization, social medium marketing, content marketing, email marketing, lead generation and more. It even includes a CRM, landing page builder and helpdesk. It is suitable for large businesses and enterprises and might be expensive for SMBs.



Unbounce focuses on landing page optimization, with features such as:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services

Here’s the detailed list of features offered by Unbounce.


Hubspot focuses on marketing automation with features such as:

  • Contact Management
  • Contact Website Activity
  • Tasks and Activities
  • Company Insights
  • Gmail and Outlook Integration
  • HubSpot Connect Integrations
  • Ticketing
  • Prospects
  • Pop-up Forms
  • Collected Forms
  • Native Forms
  • Ad Management
  • Conversations Inbox
  • Team Email
  • Live Chat
  • Conversational Bots
  • Email Marketing
  • Lists
  • Mobile Optimization
  • User Roles
  • Reporting Dashboards
  • Phone Support
  • Blog and Content Creation Tools
  • SEO and Content Strategy
  • Calls-to-Action
  • Landing Pages
  • Standard SSL Certificate


Setup and Ease of Use

In case of Unbounce, you need to connect your domain to their web application, and design web pages using their page editor. Once installed, you can easily use it. Hubspot doesn’t require any installation. It provides tons of in-built connectors to integrate with your marketing tools, with just a few clicks.


Supported Platforms

Both Unbounce and Hubspot work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, online stores, website builders.



Unbounce offers a free trial, with paid plans starting from $99/month. Hubpot’s pricing is available on request only.



Both Unbounce and Hubspot support plenty of third-party integrations with popular tools such as Mailchimp, Google Drive, Slack, Zapier, etc.



There are many alternatives to Unbounce such as Instapage, Lead Pages, etc that feature landing page builder. Similarly, there are many alternatives to Hubspot such as Pardot, Marketo for marketing automation.


Conclusion – Unbounce vs Hubspot

Both Unbounce and Hubspot are two mature products with robust features. If you are looking to create high converting landing pages, go for Unbounce. If you want to automate your marketing, go for Hubspot.