Types of Remarketing Ads in Google Adwords


Remarketing allows you to target users who have previously visited your website. It results in better targeting and higher conversion rates. There are many remarketing adsĀ  available in Adwords. Here are the types of remarketing Ads in Google Adwords that you can use to attract more visitors to your website.

 

What is Remarketing? How does Remarketing Work?

Remarketing allows businesses to display their ads to people who have previously visited your website. Past visitors will see these ads while they browse the web, watch YouTube videos or visit any of Google’s partner sites. Remarketing is also known as Retargeting and can increase conversion rates and improve ROI, as your Ads are displayed to people who are already familiar with your business.

To implement remarketing on your website, you need to add a small piece of code on your website. This code is known as remarketing pixel or tag, and is provided by your Advertising company such as Google Adwords, Facebook Ads or Bing Ads. When users visit your website, they will be added to your Remarketing Audience list with the help of browser cookies. You can create different remarketing audience list, by specifying the condition required to add a visitor to each list. For example, you can create separate remarketing lists for people who visit home page, and for those who visit payments page.

Bonus Read : What are the Benefits of Remarketing

 

Types of Remarketing Ads in Google Adwords

Here are the different types of remarketing Ads in Google Adwords

 

1. Standard Remarketing

We target visitors by showing them our display ads when they visit any other website or app in Google Display Network. It allows businesses to bring back lost visitors and convert them into customers. This is one of the most common types of remarketing ads.

Bonus Read : How to Create Ad Groups in Adwords

 

2. Dynamic Remarketing

Dynamic remarketing is one of the most useful types of remarketing Ads. In dynamic remarketing, we target past visitors by showing them dynamic ads about products & services they browsed on your website, when they browse websites & apps on Google Display Network. They are great for online stores and ecommerce businesses.

 

3. Remarketing for Mobile Apps

This is like standard remarketing but for mobile apps and websites. In this case, people who have visited your mobile website or used your app will be shown your ad, when they visit other mobile websites & apps in Google Display Network.

Bonus Read : How to Create Custom Affinity Audience

 

4. Remarketing Lists for Search Ads (RLSA)

RLSA focuses on building list of past visitors based on specific conditions and targeting them with search Ads, when they search for keywords and search phrases related to your business, products & services.

 

5. Video Remarketing

Video Remarketing allows you to show your display ads to people who interacted with your YouTube channel and videos, when they browse other Display Network videos, websites and apps.

Bonus Read : How to Create Custom Intent Audiences in Google Ads

 

6. Email/CRM Retargeting

Email/CRM Retargeting allows you to target people in your email marketing list to attract them back to your website.

 

Hopefully, the above types of remarketing will help you setup retargeting Ad campaigns for your business.

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