Both Tweetdeck and Hootsuite are two popular social media marketing tools that offer plenty of useful features. Here’s a detailed comparison of Tweetdeck vs Hootsuite to help you decide which is the best social media marketing tool for your business.
Tweetdeck vs Hootsuite : In-Depth Comparison
Here’s a step by step comparison of Tweetdeck vs Hootsuite.
Tweetdeck is a popular Twitter marketing tool that allows you to easily manage and increase your Twitter followers and presence. It also gives you useful insights about the demographics and behavior of your Twitter followers. It is suitable for bloggers, freelancers, marketers, digital agencies, startups, SMBs and large enterprises.
Hootsuite is a powerful social media marketing tool that allows you to easily monitor all your social media profiles, messages, conversations, and marketing campaigns from one place. It also allows you to easily create, launch, monitor, manage and optimize social media marketing campaigns from unified, realtime dashboards.
Tweetdeck focuses on Twitter marketing with features such as:
- Schedule Tweets
- Monitoring Tools
- Notification Alerts
- Support for Twitter Lists
- LinkedIn Column
- Auto-Updated Lists
Here’s the detailed list of features offered by Tweetdeck.
Hootsuite focuses on social media marketing with features such as:
- Manage multiple contributors
- Gather intelligence by monitoring mentions of your company’s brand
- Update multiple networks in one step
- Optimize delivery
- Social Analytics reports
Here’s the detailed list of features offered by Hootsuite.
Setup and Ease of Use
Both Tweetdeck and Hootsuite are standalone, cloud-based social media marketing tools that don’t require any download, setup or installation. You can simply sign up and start using them immediately. They are both well-designed and easy to use. There is not much difference between Tweetdeck vs Hootsuite in this case.
Both Tweetdeck and Hootsuite work well on all web browsers and mobile devices. They both also offer browser addons and mobile apps.
Tweetdeck is free to use, and managed by Twitter. Hootsuite’s paid plans start from $10/month.
Both Tweetdeck and Hootsuite support plenty of third-party integrations with popular business tools like Google Drive, Dropbox, Slack, Zapier, Google Analytics.
Conclusion – Tweetdeck vs Hootsuite
Both Tweetdeck and Hootsuite are mature products with robust features. If you are doing only Twitter marketing, go for Tweetdeck. However, if you need a full-fledged social media marketing tool, go for Hootsuite.