Both Tweetdeck and Buffer are two popular social media marketing tools that offer many useful features. Here’s a detailed comparison of Tweetdeck vs Buffer to help you decide which is the right social media marketing tool for your business.
Tweetdeck vs Buffer : In-Depth Comparison
Here’s a step by step comparison of Tweetdeck vs Buffer.
Tweetdeck is a popular social media marketing tool for Twitter. It allows you to increase your Twitter presence and followers. It provides useful insights about the demographics and behavior of Twitter followers. It is suitable for bloggers, freelancers, marketers, SMBs.
Buffer is a social media scheduling tool that allows you to easily publish social media posts, messages and content to all your social media profiles at once, with just a few clicks. It also allows you to easily schedule automated social media posts in minutes. It also provides hashtag suggestions and URL shortener. Buffer is suitable for small-medium businesses as well as large enterprises.
Tweetdeck focuses on Twitter marketing with features such as:
- Schedule Tweets
- Monitoring Tools
- Notification Alerts
- Support for Twitter Lists
- LinkedIn Column
- Auto-Updated Lists
Here’s the detailed list of features offered by Tweetdeck.
Buffer focuses on social media marketing with features such as:
- Informative social analytics
- Multiple posts and tweets
- Social profile sharing
- RSS feeds connectivity
- Multi-media format sharing
- Profile management
- Analytics and insights
- Agency/business planning
- Stats comparison
- Team collaboration (via administrator rights)
- iOS and Android support
- 2-step account login
- Customized scheduling
- Standard buffering
Here’s the detailed list of features offered by Buffer.
Setup and Ease of Use
Both Tweetdeck and Buffer are cloud-based social media marketing tools that require no download, setup or installation. They are both easy to use and well-designed. You can simply sign up for and start using them immediately. There is not much difference between Tweetdeck vs Buffer in this case.
Both Tweetdeck and Buffer work well on all web browsers and mobile devices. They both also provide browser addons and mobile apps.
Tweetdeck is free to use, managed by Twitter. Buffer also offers a free plan, with paid plans starting from $10/month.
Both Tweetdeck and Buffer support plenty of third-party integrations with popular business tools like Dropbox, Slack, Zapier, Google Analytics, Google Drive.
Conclusion – Tweetdeck vs Buffer
Both Tweetdeck and Buffer are mature products with robust features. If you only want a Twitter marketing tool, go for Tweetdeck. However, if you need a social media scheduling tool for all social media platforms, go for Buffer.