Top 5 Video Marketing Strategies for Small Business

If you own a growing business, you very well know the challenges involved in building and connecting with your online community. The online communities do not ‘share’ easily, and hence convincing them to share your content with hundreds of their friends and acquaintances on social media is a challenging job. Hence, the marketing teams of all companies need to put down well-planned video marketing strategies.

Research has found that nearly 33 percent of people spend time watching online video. Marketers who sell video content grew their 49 percent faster than those who do not use video. Listed below are five easy to follow video marketing strategies.


Determine Your Type of Content

Before you start making videos and marketing it, be clear about the kind of content that you plan to make. Whether it is practical, interview video, case studies video, educational, entertainment video, tips, and tricks, or a mix of two or all, your brand’s tone and audience’s requirement must determine the approach that you plan to take.

Who is your target audience? What is the value that you wish to add, and how will this video content help them? Have a thorough understanding of your target consumers’ persona, needs, and interests.

All that you script, film, and upload must cater to the persona of your buyers.


Plan Out Your Video Content Strategy

One of the video marketing strategies includes planning your strategy. You must fix a content schedule and decide your publishing frequency. See if you want to upload one video a week, or whether it makes sense to publish two videos a month.

After selecting the types of videos you plan to make, list out the proposed topics, with a brief outline, and estimated video length. Keep in mind that videos that run up to at least 2 minutes tend to get maximum engagement. All your videos must have a ‘call to’ action like subscribing to your email marketing contact list, calling your company office to purchase a product, etc.

The next step after planning your video content is to determine how you plan to publish your videos.

• Will live videos increase the authenticity on social media platforms such as Facebook and YouTube?
• Would it be better to record, edit, and then upload it?


Delegating Tasks

The next step of the video marketing strategy would be to delegate tasks to ensure that the video is recorded. If you have a team to handle it, delegate tasks to the right person or team. The various critical tasks of video marketing will include writing scripts, looking into the lighting arrangements, video recording, editing and uploading of the videos.

However, if you do not have a team to take care of this, make sure you allow a fixed time each day to prepare and record in batches.


Upload Your Video Content on the Right Platform

Once you are done with the recording and editing aspect, go ahead and upload your video content on an appropriate platform – YouTube, Facebook, or Vimeo.

In case of live filming, you obviously wouldn’t need to edit and upload your videos since it simply plays directly for your audience. In fact, you also have the chance to upload your live video on certain platforms for people to watch later.


Keep Track of Your Metrics

Once your videos are uploaded on to the appropriate platform, the next step is to watch your metrics as the data collected from here will help you understand and make informed decisions on your next videos.

Some of the metrics that you might want to consider are total views, conversion (on landing pages or website), clickthrough rate (on email or social), and social media engagement (likes, shares, comments, retweets).



The video marketing strategies mentioned above will go a long way in reaching out to your target customers.