Top 5 Optimizely Alternatives and Competitors


Optimizely is a popular experimentation platform that supports A/B testing and multivariate testing. However, if it doesn’t meet your requirements, then here are the top 5 Optimizely alternatives and competitors.

 

Top 5 Optimizely Alternatives and Competitors

 

VWO (Visual Website Optimizer)

VWO is one of the best Optimizely alternatives. It is easy to setup and has an intuitive user interface. It works well with all major platforms such as WordPress, Shopify, Magento.

It also features heatmaps and surveys to help you improve conversion rate. It even offers an idea factory that gives you numerous ideas to improve conversion rate.

It is suitable for medium-large businesses and might not be affordable for startups and SMBs.

Its pricing information is available only on a ‘request for quote’ basis. Here’s our detailed VWO review – its pricing, features, benefits, pros and cons.

 

Crazy Egg

Crazy Egg is one of the most popular Optimizely alternatives. It is primarily a heatmap and conversion optimization tool but also supports A/B testing & multivariate testing.

It features heatmaps, session tracking, click tracking, scroll tracking, conversion funnels, form analytics and more.

Crazy Egg is suitable for startups, small & medium businesses, and large enterprises. It offers a free trial, with paid plans starting from $24/month.

Here’s our in-depth Crazy Egg review – its pricing, benefits, features, pros and cons.

 

Clicktale

Clicktale as the name suggests, is a click tracking software that features click tracking, scroll tracking, mouse movement tracking, heatmaps, session replay, form analytics, conversion funnels.

It also features A/B testing and multivariate testing tool that allows you to experiment different variations of your web pages with your target audience.

It is suitable for medium-large businesses as its pricing is based on a ‘request for quote’ model.

Here’s our detailed Clicktale review – its pricing, features, benefits, pros and cons.

 

Freshmarketer

Freshmarketer is a comprehensive conversion rate optimization platform, that also supports A/B testing. Like other tools in the list, it also features session replays, heatmaps, mouse tracking, conversion funnels, form analytics and user feedback tools.

Its A/B testing is at par with most of the tools in the list. Freshmarketer is suitable for small-medium businesses as well as large enterprises.

Its free forever plan is great for bloggers, freelancers, startups, solopreneurs and small businesses. Its paid plan starts from $159/month and is suitable for medium-large businesses.

Here’s our detailed Freshmarketer review – its pricing, features, benefits, pros and cons.

 

Zoho Pagesense

Zoho Pagesense is a new conversion rate optimization software by Zoho. It features heatmaps, session replays, conversion funnels, dashboards, reports as well as A/B testing & multivariate testing.

Like other tools provided by Zoho, this one is also suitable for small-medium businesses as well as large enterprises.

It offers a free trial, with paid plans starting from $29/month.

Here’s our detailed Zoho Pagesense review – its pricing, benefits, features, pros and cons.

 

Conclusion

Optimizely is a great A/B testing platform but if it doesn’t fit your budget or meet your requirements, then you can always try the above Optimizely alternatives and competitors.