Thrive Leads vs MailChimp : In-Depth Comparison

Thrive Leads and Mailchimp are two popular marketing tools for websites, blogs and online stores. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed comparison of Thrive Leads vs MailChimp.


Thrive Leads vs MailChimp : In-Depth Comparison

Here’s our detailed Thrive Leads vs MailChimp.



Thrive Leads is a feature-rich email optin tool that features popups, slideins, welcome mats, A/B testing and conversion rate optimization. It helps you in list building, email optins, reducing bounce rate, improving conversion rate.

MailChimp is a popular email marketing tool that allows you to build your email list, design stunning email templates and automatically send emails to your audience. It is suitable for small-medium businesses as well as large enterprises.



Thrive Leads offers many useful features for email optins such as:

  • ThriveBox (PopUp Lightbox)
  • “Sticky” Ribbon
  • In-Line Forms
  • 2-Step Opt-In Form
  • Slide-In
  • Opt-In Widget
  • Screen Filler Overlay
  • Content Lock
  • Scroll Mat
  • Yes/No & Multiple Choice Forms
  • Multi-Step Forms
  • SmartLinks
  • SmartExit+
  • Daily Overview
  • Built-in Reporting
  • Email Marketing Platform Integration
  • Built-in Video Tutorials

Here’s the detailed list of features offered by Thrive Leads.


MailChimp also offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp Landing pages.


Setup and Ease of Use

Thrive Leads can be installed as WordPress plugin. It plays well with other WordPress themes. Once it is installed you can easily build and manage email optins from within WordPress environment. Mailchimp doesn’t require any installation, but it provides WordPress plugins for integration.


Supported Platforms

Thrive Leads works well on all WordPress websites, blogs and online stores. Mailchimp works well on all websites, blogs and online stores, blogging platforms, ecommerce platforms, content management systems, website builders.



Thrive Leads costs $67, one time payment. Mailchimp offers a free plan, with paid plans starting from $10/month.



Both Thrive Lead and Mailchimp support plenty of third-party integrations with other tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to Thrive Leads such as Optin Monster. There are many alternatives to MailChimp such as GetResponse, AWeber.


Conclusion – Thrive Leads vs MailChimp

Both Thrive Leads and Mailchimp are feature-rich marketing tools for websites. If you are looking for an email optin tool then you can go for Thrive Leads. If you are looking for an email marketing software, then go for Mailchimp.


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