Thrive Leads vs LeadPages : In-Depth Comparison

Both Thrive Leads and Leadpages are two popular marketing tools that offer many useful features. However, they are both meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s our detailed Thrive Leads vs LeadPages comparison to help you decide which is the right tool for your business.


Thrive Leads vs LeadPages : In-Depth Comparison

Here’s our step by step comparison of Thrive Leads vs LeadPages.



Thrive Leads is an email optin and exit intent popup software that features email optins, popups, slide ins, welcome mats. It allows you to build email list, lead generation, reduce bounce rate, and improve conversion rate. It is suitable for small-medium businesses as well as large enterprises.

LeadPages is a landing page builder that allows you to easily build high converting landing pages using a drag & drop page builder, template library, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.



Thrive Leads offers many useful features such as:

  • ThriveBox (PopUp Lightbox)
  • “Sticky” Ribbon
  • In-Line Forms
  • 2-Step Opt-In Form
  • Slide-In
  • Opt-In Widget
  • Screen Filler Overlay
  • Content Lock
  • Scroll Mat
  • Yes/No & Multiple Choice Forms
  • Multi-Step Forms
  • SmartLinks
  • SmartExit+
  • Daily Overview
  • Built-in Reporting
  • Email Marketing Platform Integration
  • Built-in Video Tutorials

Here’s the detailed list of features offered by Thrive Leads.


Lead Pages focuses more on landing page optimization with features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by LeadPages.


Setup and Ease of Use

You can install Thrive Leads as WordPress plugin. It plays well with other themes. Once it is installed, you can easily build your email optins and popups from within WordPress environment. With LeadPages, you need to design your landing pages on their platform, and then connect your URL to those pages.


Supported Platforms

Thrive Leads works on all WordPress websites, blogs and online stores. LeadPages works with all websites, blogs online stores, blogging platforms, ecommerce platforms, content management systems, website builders.



Thrive Leads costs $67, one time payment. LeadPages offers a free trial, with paid plans starting from $37/month.



Both Thrive Leads and LeadPages support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier, Mailchimp.



There are plenty of alternatives to Thrive Leads such as Optinmonster. Similarly, there are many alternatives to LeadPages such as Unbounce.


Conclusion – Thrive Leads vs LeadPages

Both Thrive Leads and LeadPages are feature-rich marketing tools. If you need a landing page builder, go for LeadPages. If you need an email optin software, go for Thrive Leads.


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