Tailwind vs HootSuite : In-Depth Comparison

Both Tailwind and Hootsuite are two popular social media marketing tools that provide tons of useful features. Here’s a detailed comparison of Tailwind vs Hootsuite to help you decide which is the right social media marketing tool for your business.


Tailwind vs HootSuite : In-Depth Comparison

Here’s a step by step comparison of Tailwind vs Hootsuite.



Tailwind is a social media marketing and management tool for Pinterest and Instagram social media platforms. It allows you to easily monitor all your social media profiles, conversations and marketing campaigns for these platforms, from a unified realtime dashboard. It is suitable for entrepreneurs, bloggers, SMBs, startups, digital agencies.

Hootsuite is a popular social media marketing platform that allows you to easily create, launch, monitor and manage social media marketing campaigns at once, from one place, with a few clicks. It is suitable for SMBs as well as large enterprises.



Tailwind offers many useful features such as:

  • Pinterest Analytics & Reporting
  • Pinterest Content Marketing
  • Pinterest Content Optimization
  • Pinterest Content Promotion
  • interest Content Recommendations
  • Pinterest Monitoring & Trends
  • Schedule Pins on Pinterest
  • Instagram Analytics & Reporting
  • Instagram Audience Management
  • Instagram Hashtag Monitoring
  • Instagram Listening
  • Instagram Scheduling
  • Instagram UGC Content Management

Here’s a detailed list of features offered by Tailwind.


Hootsuite also offers features such as:

  • Automated Publishing
  • Schedule posts
  • Smart Inbox
  • Collaboration
  • Mobile
  • Analytics
  • Social CRM
  • Monitoring
  • Account Structure

Here’s the detailed list of features offered by HootSuite.


Setup and Ease of Use

Both Tailwind and HootSuite are standalone, cloud-based social media marketing tools that require no downloads, setup or installations. They are both easy to use and well-designed. There is not much difference between Tailwind vs Hootsuite in this case.


Supported Platforms

Both Tailwind and Hootsuite work well on all web browsers and mobile devices. They both also offer browser add-ons and mobile apps.



Tailwind’s paid plans start from $15/month. Hootsuite’s paid plans start from $10/month. Both offer free trials.



Both Tailwind and Hootsuite support plenty of third-party integrations with popular business tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are many alternatives of Tailwind such as Buffer, Sprout Social. Similarly, there are many alternatives to Hootsuite such as Agorapulse.


Conclusion – Tailwind vs Hootsuite

Both Tailwind and Hootsuite are popular social media tools that allow you to easily monitor and manage your social media profiles, conversations and marketing campaigns from one place.


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