SumoMe vs OptinMonster : In-Depth Comparison

SumoMe and OptinMonster are two popular email optin and exit intent popup tools that provide many useful features. Here’s a detailed comparison of SumoMe vs OptinMonster to help you decide which is the best email optin and exit intent popup tool for your business.


SumoMe vs OptinMonster : In-Depth Comparison

Here’s a step by step comparison of SumoMe vs OptinMonster



SumoMe is a powerful conversion rate optimization tool that features welcome mats, email optins, popups, slide ins, smart bars, contact forms, heatmaps, list builder, etc. It is suitable for websites, blogs and online stores.

OptinMonster is a feature-rich email optin and exit intent popup software that features email optins, slide ins, welcome mats, popups, notification bars, drag & drop popup builder, template library, A/B testing. It is also suitable for small-medium businesses as well as large enterprises.



SumoMe focuses on conversion rate optimization and list building with features such as:

  • SumoMe List Builder
  • SumoMe Scroll Box
  • SumoMe Smart Bar
  • SumoMe Welcome Mat
  • Google Analytics
  • Heat Maps & Content Analytics
  • Share & Image Sharer
  • SumoMe Highlighter

Here’s the detailed list of features offered by SumoMe.

OptinMonster focuses on email optins and exit intent popups with features such as:

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics

Here’s the detailed list of features offered by Optin Monster.


Setup and Ease of Use

Both SumoMe and OptinMonster have a similar setup. You need to add their tracking code on your website. Once they are installed, you can easily design, launch, monitor and optimize your marketing campaigns from their online dashboards. They are both well-documented, well-designed, and easy to use.


Supported Platforms

SumoMe and OptinMonster work well on all websites, blogs, online stores, ecommerce platforms, content management platforms, website builders.



SumoMe offers a free plan, with paid plans starting from $39/month. OptinMonster’s paid plans start from $9/month.



Both SumoMe and OptinMonster support plenty of integrations with popular analytics and email marketing tools such as Google Analytics, Google Drive, Mailchimp, Get Response, etc.



There are plenty of alternatives to SumoMe such as Thrive Leads, Bloom Plugin. Similarly, there are many alternatives to OptinMonster such as Optimonk and MailOptin.


Conclusion – SumoMe vs OptinMonster

Both SumoMe and OptinMonster are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.


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