Sumo vs MailMunch : In-Depth Comparison

Sumo and Mailmunch are two popular marketing tools that offer tons of useful features. Here’s our detailed Sumo vs Mailmunch comparison to help you decide which is the best email list builder for your business.


Sumo vs MailMunch : In-Depth Comparison

Here’s a step by step comparison of Sumo vs Mailmunch.



Sumo is a feature-rich conversion rate optimization tool that features email optins, popups, slideins, welcome mats, A/B testing, conversion rate optimization. It is suitable for list building, reducing bounce rate, improving conversion rate.

Mailmunch is a powerful email list builder that allows you to grow your email list and stop your site visitors from abandoning your website. It is suitable for small-medium businesses as well as large enterprises.



Sumo offers many useful features such as:

  • SumoMe List Builder
  • SumoMe Scroll Box
  • SumoMe Smart Bar
  • SumoMe Welcome Mat
  • Google Analytics
  • Heat Maps & Content Analytics
  • Share & Image Sharer
  • SumoMe Highlighter

Here’s the detailed list of features offered by Sumo.

Mailmunch also offers many useful features such as:

  • Page Level Targeting
  • Integrations
  • Analytics / Reporting
  • Instant Email Notifications
  • Advanced Analytics
  • Premium Themes
  • Content Gate
  • Custom CSS
  • A/B Testing
  • Tracking Pixels
  • Team Management
  • Whitelabel Notifications
  • Free Installation
  • Priority Support


Setup and Ease of Use

Both Sumo and Mailmunch have a similar setup. You need to add their tracking code to your websites, blogs and online stores. You can also install them via plugin for popular platforms such as WordPress, Magento, Shopify. Once they are installed, you can create, launch, monitor, and optimize your marketing campaigns on their online dashboards.


Supported Platforms

Sumo and Mailmunch work well on all websites, blogs, and online stores. It also works well on all website builders, content management systems, blogging platforms, ecommerce platforms.



Sumo offers a free plan, with paid plans starting from $39/month. Mailmunch also offers a free plan, with paid plans starting from $12/month.



Sumo and Mailmunch support plenty of third-party integrations with other tools such as Google Analytics, Google Drive, Mailchimp, Get Response, etc.



There are plenty of alternatives to Sumo such as Thrive Leads, Optin Monster. Similarly, there are many alternatives to Mailmunch such as Optimonk, Mailoptin.


Conclusion – Sumo vs Mailmunch

Both Sumo and Mailmunch are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.