Both Sprout Social and Later are two popular social media marketing tools that offer plenty of useful features. Here’s a detailed comparison of Sprout Social vs Later to help you decide which is the right social media marketing tool for your business.
Sprout Social vs Later : In-Depth Comparison
Here’s a step by step comparison of Sprout Social vs Later.
Sprout Social is a powerful social media marketing tool that allows you to easily connect to all your social media profiles and monitor all your social media activity, conversations and marketing campaigns from one place. It is suitable for medium-large businesses as well as enterprises.
Later is an Instagram marketing tool that allows you to easily grow your brand on Instagram and leverage its Influencer marketing. It is suitable for bloggers, freelancers, marketers, startups, brands, SMBs and large enterprises.
Sprout Social offers many useful features such as:
- Automated Publishing
- Schedule posts
- Smart Inbox
- Social CRM
- Account Structure
Here’s the detailed list of features offered by Sprout Social.
Later focuses on Instragram marketing with features such as:
- Intuitive and Visual Instagram Post Scheduling
- Spend More Time on Growing Your Business Rather than Managing Instagram Posts
- Organizes Photos, Videos, and Contents in One Central Place
- Instagram Feed Preview and Drag-and-Drop Feed Designing
- Synchronizes Contents Across Multiple Devices and Systems
- User-Generated Content Advertising
- Add Labels to Contents and Easily Find Contents
- Gain Insights into Content Performance and Audience Engagement
- Turn Your Instagram Posts Into Sales
Here’s the detailed list of features offered by Later.
Setup and Ease of Use
Both Sprout Social and Later are standalone, cloud-based social media marketing tools that require no setup, download or installation. They are both easy to use and intuitive. There is not much difference between Sprout Social vs Later in this case.
Both Sprout Social and Later work well on all web browsers and mobile devices. They also provide browser add ons and mobile apps.
Sprout Social offers a free trial, with paid plans starting from $99/month. Later offers a free plan, with paid plans starting from $9/month.
Both Sprout Social and Later support plenty of third-party integrations with popular tools like Google Drive, Dropbox, Slack, Zapier.
Conclusion – Sprout Social vs Later
Both Sprout Social and Later offer many useful features. However, Later supports only Instagram while Sprout Socila works with all social media platforms. On the other hand, Later is more affordable than Sprout Social.