Sprinklr vs Sprout Social : In-Depth Comparison


Both Sprinklr and Sprout Social are two popular social media marketing tools that offer plenty of useful features. They both help you create, launch, monitor, manage and optimize social media marketing campaigns for your business. Here’s a detailed comparison of Sprinklr vs Sprout Social to help you decide which is the right social media marketing tool for your business.

 

Sprinklr vs Sprout Social : In-Depth Comparison

Here’s a step by step comparison of Sprinklr vs Sprout Social.

 

Overview

Sprinklr is a popular social media management platform that allows brands, businesses and influencers to easily monitor and improve their social media presence. It allows you to easily monitor all your social media profiles, conversations and marketing campaigns using real-time online dashboards. It is suitable for medium-large businesses as well as enterprises.

Sprout Social is also a powerful social media software that allows you to monitor all your social media marketing campaigns and conversations from one place. It also allows you to automate social media messages and conversations. It is suitable for medium-large businesses.

 

Features

Sprinklr offers many features such as:

  • Planning
  • Campaign management
  • Asset management
  • Publishing
  • Engagement
  • Audience management
  • Case management
  • Distributed user management
  • Automation
  • Governance
  • Reporting
  • Social data visualization
  • Mobile app
  • Advertising
  • Content marketing
  • Benchmarking

Here’s a detailed list of Sprinklr features.

Sprout Social also offers many features such as:

  • Automated Publishing
  • Schedule posts
  • Smart Inbox
  • Collaboration
  • Mobile
  • Analytics
  • Social CRM
  • Monitoring
  • Account Structure

Here’s the detailed list of features offered by Sprout Social.

 

Setup and Ease of Use

Both Sprinklr and Sprout Social are standalone, cloud-based social media marketing platforms that require no setup, downloads or installations. They are both easy to use and well-designed. There is not much difference between Sprinklr vs Sprout Social in this case.

 

Supported Platforms

Both Sprinklr and Sprout Social work well on all web browsers and mobile devices. They both also provide browser add ons and mobile apps.

 

Pricing

Sprinklr’s pricing is available only on request. Sprout Social’s paid plans start from $99/month.

 

Integrations

Both Sprinklr and Sprout Social support plenty of third-party integrations with popular business tools like Dropbox, Slack, Zapier, Google Drive, Google Analytics.

 

Alternatives

There are many alternatives to Sprinklr such as Brandwatch, Socialbakers. Similarly, there are many alternatives to Sprout Social such as Agorapulse, Hootsuite.

 

Conclusion – Sprinklr vs Sprout Social

Both Sprinklr and Sprout Social are powerful social media marketing and management platforms that offer tons of useful features. However, Sprout Social is more affordable than Sprinklr. They are both good at what they do. You can’t go wrong with either of them.