Smartlook vs Hotjar : In-Depth Comparison

Smartlook and Hotjar are two popular conversion rate optimization software that offer many useful features. Here’s a detailed comparison of Smartlook vs Hotjar to help you decide which is the best conversion rate optimization software for your business.


Smartlook vs Hotjar

Here’s a detailed comparison of Smartlook vs Hotjar.



Smartlook is a simple conversion rate optimization software for small-medium businesses that offers heatmaps, session replays, conversion funnels and event tracking. It allows you to understand user behavior and improve your website conversion rate.

Hotjar is a complete conversion rate optimization platform that features heatmaps, session recordings & replays, conversion funnels, form analytics, opinion polls and micro surveys. It is suitable for freelancers, bloggers, marketers, small-medium businesses and large enterprises.



Smartlook focuses on mouse tracking and heatmaps with features such as:

  • Always-on visitor recordings
  • In-context recordings
  • Click heatmaps
  • Automatic event tracking
  • JS Error console
  • Filtering & segmentation
  • Third-party Integration
  • Multi-device compatible
  • Collaboration & sharing
  • Event tracker
  • Conversion Funnel
  • Mobile apps

Here’s the detailed list of features offered by Smartlook.

Hotjar focuses more on conversion rate optimization, with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.


Setup and Ease of Use

Both Smartlook and Hotjar have a similar setup. You need to paste a piece of code on your web pages where you want these tools to track visitor data. Once installed, you can easily monitor your website via their online dashboards. You can also install them via Google Tag Manager, or directly use a plugin from one of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Smartlook and Hotjar work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Smartlook vs Hotjar in this case.



Smartlook offers a free plan that supports upto 1,500 sessions/month, with paid plans starting from $19/month. Hotjar offers a free plan that supports upto 2,000 page views/month, with paid plans starting from $29/month.



Hotjar integrates with only Optimizely, Omniconvert, and Hubspot. Smartlook integrates with plenty of third-party tools such as CRMs and helpdesks.



There are plenty of alternatives to Smartlook such as SessionCam, Clicky, Crazy Egg, etc that offer mouse tracking and heatmaps. Similarly, there are many alternatives to Hotjar such as FullStory, Freshmarketer, Zoho Pagesense, etc that offer conversion rate optimization.


Conclusion – Smartlook vs Hotjar

Both Smartlook and Hotjar are mature products with robust features. If you are small-medium business looking for a good mouse tracking and heatmap analytics tool, try Smartlook. If you are looking for a more comprehensive conversion rate optimization platform, try Hotjar.