Smartlook vs Google Analytics : In-Depth Comparison

Smartlook and Google Analytics are two popular marketing tools that offer tons of useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. So here’s a detailed comparison of Smartlook vs Google Analytics.


Smartlook vs Google Analytics

Here’s a step by step comparison of Smartlook vs Google Analytics.



Smartlook is a simple mouse tracking and heatmap analytics tool that allows you to understand user behavior on your website and improve conversion rate. It features heatmaps, session replays, even tracking, and conversion funnels. It is suitable for small-medium businesses and startups.

Google Analytics is a popular web analytics platform that gives you tons of useful information about your website visitors such as their language, gender, location, source of traffic, etc to help you understand your target audience. It is free to use and suitable for every website on the internet.



Smartlook focuses more on conversion optimization, with features such as:

  • Always-on visitor recordings
  • In-context recordings
  • Click heatmaps
  • Automatic event tracking
  • JS Error console
  • Filtering & segmentation
  • Third-party Integration
  • Multi-device compatible
  • Collaboration & sharing
  • Event tracker
  • Conversion Funnel
  • Mobile apps

Here’s the detailed list of features offered by Smartlook.

Google Analytics focuses on web analytics with feature such as:

  • Traffic Information
  • Goal Tracking
  • Website Conversion
  • User Activity
  • Audience Reports
  • Flow Visualization
  • Custom Reports & Dashboards


Setup and Ease of Use

Both Smartlook and Google Analytics have a similar setup. You need to add a piece of code to your web pages where you want these tools to collect visitor data, and monitor your campaigns via their online dashboards. You can also install them via Google Tag Manager, or directly use a plugin on any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Smartlook and Google Analytics work well on all websites, mobile sites, blogging platforms, content management systems, website builders and ecommerce platforms. There is not much difference between Smartlook vs Google Analytics.



Smartlook offers a free plan that supports upto 1,500 sessions/month, with paid plans starting from $19/month. Google Analytics is free to use.



Smartlook integrates with plenty of third-party tools such as Google Analytics, Optimizely, Hubspot, etc. Google Analytics offers an API used by many apps for integration.



There are plenty of alternatives to Smartlook such as Crazy Egg, Freshmarketer, Hotjar, etc that offer conversion rate optimization. Similarly, there are many alternatives to Google Analytics such as Piwik for web analytics.


Conclusion – Smartlook vs Google Analytics

Both Smartlook and Google Analytics are mature products that offer many robust features. If you are looking to improve your website conversion rate, try Smartlook. If you need a web analytics tool to better understand your site visitors, try Google Analytics. In fact, you can even use them both, since Google Analytics is free, and Smartlook provides a generous free plan.