Smartlook vs FullStory : In-Depth Comparison

Smartlook and FullStory are two conversion rate optimization tools that offer many useful features. Here’s a detailed comparison of Smartlook vs FullStory to help you decide the best conversion rate optimization software for your business.


Smartlook vs FullStory

Here’s a step by step comparison of Smartlook vs FullStory.



Smartlook is a simple conversion rate optimization software that features heatmaps, session replays, event tracking and conversion funnels. It is suitable for small-medium business who are looking for a simple tool for conversion rate optimization.

FullStory is a comprehensive conversion rate optimization and user experience improvement platform. It allows you to improve conversion rate for your websites, as well as detect and fix user experience problems easily. So it is useful for marketer who want to improve conversion rate, as well as product managers who want to improve user experience.



Smartlook focuses on mouse tracking and heatmaps with features such as:

  • Always-on visitor recordings
  • In-context recordings
  • Click heatmaps
  • Automatic event tracking
  • JS Error console
  • Filtering & segmentation
  • Third-party Integration
  • Multi-device compatible
  • Collaboration & sharing
  • Event tracker
  • Conversion Funnel
  • Mobile apps

Here’s the detailed list of features offered by Smartlook.

FullStory focuses on both conversion optimization as well as UX improvement:


  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history

Here’s the detailed list of features offered by FullStory.


Setup and Ease of Use

Both Smartlook and FullStory have a similar setup. You need to paste a piece of code on your web pages where you want these tools to track visitor data. Once installed, you can monitor their performance via their online dashboards. You can also install them via Google Tag Manager, or directly use a plugin from any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Smartlook and FullStory work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Smartlook vs FullStory in this case.



Smartlook offers a free plan that supports upto 1,500 session/month, with paid plans starting from $19/month. FullStory offers a free plan that supports upto 1,000 sessions, with paid plans starting from $199/month.



Both Smartlook and FullStory support plenty of third-party integrations with popular marketing tools like Optimizely, Google Analytics, etc.



There are plenty of alternatives to Smartlook such as Mouseflow, SessionCam, etc that support mouse tracking and heatmap analytics. Similarly, there are many alternatives to FullStory such as Hotjar, Freshmarketer, Crazy Egg, etc for conversion rate optimization.


Conclusion – Smartlook vs FullStory

Both Smartlook and FullStory are feature-rich conversion rate optimization (CRO) tools. If you are small-medium business, try Smartlook because it is more affordable. If you are medium-large business who has more complex requirements, try FullStory.