Goals in Google Analytics make it easy to track specific user actions on your website allowing you to measure conversion rate for each of those actions. Typically, businesses use goal tracking in Google Analytics to track sign ups, purchases, adding to cart and newsletter subscriptions. Here’s how to set up goals in Google Analytics.
What are Goals in Google Analytics
Goals in Google Analytics enable you to measure how often visitors performed or did not perform a specific action on your website/mobile app. You can easily set up goals in Google Analytics, and monitor goal conversion from within Google Analytics. You can set up multiple goals for your website/app in Google Analytics, and measure the conversion rate for each goal. You can further, break down goal conversion by visitor demographic and segments to understand what kind of visitors convert the most.
Bonus Read : How Does Google Remarketing Work
How to Use Goals in Google Analytics
There are many ways to use goals in Google Analytics. You can set up goals to track when visitors:
- Sign up for your website
- Add products to shopping cart
- Make a purchase
- Click a button to use a feature
- Play a video on your website
- Download an eBook or other digital asset
Bonus Read : Types of Google Remarketing Ads
How to Set up Goals in Google Analytics
Here are the steps to set up goals in Google Analytics:
1. Log into Google Analytics and choose the website for which you want to create goal
2. Click Admin in left panel and then Goals in View column.
3. Click +New Goal button to create new goal.
Bonus Read : How to Create Ad Groups in Google Adwords
4. You will see a form to enter goal details such as name, description and goal type.
There are 4 types of goals in Google Analytics. They are:
- Destination – Choose this if you want to count a visit to page/screen as conversion
- Duration – Choose this if you want to treat time spent on a page as conversion
- Pages/Screens per session – Use this if you want to count number of page views per session as conversion
- Event – Use this if you want to treat a user event like button click, playing video, download, form submission as conversion.
5. Depending on the type of goal you choose, you will see a form to fill out goal details and event conditions. You can optionally include a monetary value for each conversion.
After you have entered all the required details, enter Save