Dynamic Remarketing Ads help you display your product/service Ads to those who have previously visited your website. It is different from just Remarketing since it allows you to dynamically change your Ad based on the specific products/web pages people have seen on your website. Here’s how to set up dynamic remarketing Google Ads for your business, clients and customers.
How To Set Up Dynamic Remarketing Google Ads
Before you set up dynamic remarketing Google Ads, it is important to note that dynamic remarketing works only on “Google Display Networks”, that is, those websites that display Google Ads.
Here are the steps to set up dynamic remarketing Google Ads:
1. Sign Into Google Ads
Sign into Google Ads
2. Create New Google Ads Campaign
Click on Campaigns from Page Menu. Click ‘+’ icon and select ‘New Campaign’
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3. Select Campaign Type
You’ll see the page where you need to select the campaign type. Click on Display tab.
You’ll be required to choose a campaign goal. Click “Create campaign without a goal”. You can also click “Sales” if you want to track sales impact of your campaign.
You also need to choose a campaign subtype. Click “Standard Display Network”
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4. Setup Campaign
Next, setup your Ad campaign by typing a campaign name, setting a bid strategy and campaign budget like you would do for a normal Google Ad. Click continue
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5. Configure Dynamic Remarketing Settings
Scroll down and click “Additional Settings”. Under “Dynamic Ads Section, check “Use a data feed for personalized ads”.
6. Choose Audiences
Next, in Audiences section, choose the audience you want to target in your dynamic remarketing Ad.
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7. Create Ad
Finally, you need to create an Ad group as well as Ad. There are multiple Ad formats available. Choose the one that meets your requirements. They are all responsive and allow you to include one or more Ads with shared text & image.
Hopefully, now you can set up dynamic remarketing Google Ads for your business and clients.