Sendlane vs Sendgrid : In-Depth Comparison

Both Sendlane and Sendgrid are two feature-rich email marketing tools that offer plenty of useful features. However, they are both meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Sendlane vs Sendgrid to help you decide the right tool for you.


Sendlane vs Sendgrid

Here’s a step by step comparison of Sendlane vs Sendgrid.



Sendlane is a powerful email marketing software that features email list builder, template library, visual email designer, email automation and A/B testing. It is suitable for small-medium businesses as well as large enterprises.

Sendgrid is a feature-rich transactional email software that allows you to programmatically send transactional emails to your users & customers. It supports all major platforms like Python, PHP, Ruby, Java, NodeJS.



Sendlane focuses on email marketing with features such as:

  • Visual Email Editor
  • List & Tag Management
  • Customer Journey Tracker
  • Site & Third-party Integrations
  • Advanced Multivariable Segmentation
  • Behavior-based Automation
  • Real-time Reporting & Analytics
  • Machine Learning Open Predictability
  • Trigger, Tag, Event-based Automations
  • Feedback Loops & Revenue Tracking
  • Migration Services

Here’s the detailed list of features offered by Sendlane.

Sendgrid focuses on transactional emails with features such as :

  • Email Template Engine
  • SMTP Service
  • Open & Click Tracking
  • Custom API Integration
  • Unsubscribe Tracking
  • Suppression List Management
  • Reputation Monitoring
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • ISP Monitoring
  • Domain Level Load Balancing
  • SPAM Filter Testing
  • Parse Webhook
  • DKIM Customization
  • Feedback Loop
  • SMTP Relay
  • 24/7 Support (Phone and Chat)
  • Sub-user API
  • Marketing Email Service

Here’s the detailed list of features offered by Sendgrid.


Setup and Ease of Use

Sendlane is a standalone, cloud-based email marketing tool that doesn’t require any setup, downloads or installations. You can simply sign up and start using it immediately. Sendgrid requires developer assistance for initial setup as well as on a regular basis. They are both well-documented and well-designed.


Supported Platforms

Both Sendlane and Sendgrid work well on all websites, blogs, online stores, blogging platforms, content management systems, ecommerce platforms.



Sendlane’s paid plans start from $35/month. Sendgrid’s paid plans start from $14.95/month.



Both Sendlane and Sendgrid support plenty of third-party tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to Sendlane such as Mailchimp, AWeber. Similarly, there are many alternatives to Sendgrid such as Mandrill, Mailgun for transactional emails.


Conclusion – Sendlane vs Sendgrid

Both Sendlane and Sendgrid are mature products with robust features. If you need an email marketing tool, go for Sendlane. If you need transactional email software, go for Sendgrid.