Sendlane vs Mailchimp : In-Depth Comparison


Both Sendlane and Mailchimp are two popular email marketing software that offer tons of useful features. Here’s a detailed comparison of Sendlane vs Mailchimp to help you decide which is the right email marketing software for your business.

 

Sendlane vs Mailchimp

Here’s a detailed comparison of Sendlane vs Mailchimp.

 

Overview

Sendlane is a powerful marketing automation tool that allows you to reach your customers and visitors across multiple channels, engage them better, turn more visitors into customers, and retain existing customers longer.

Mailchimp is a powerful email marketing tool that allows you to gather email addresses, build mailing lists, design stunning emails without coding, automate email marketing, do A/B testing.

 

Features

Sendlane offers many useful features such as:

  • Visual Email Editor
  • List & Tag Management
  • Customer Journey Tracker
  • Site & Third-party Integrations
  • Advanced Multivariable Segmentation
  • Behavior-based Automation
  • Real-time Reporting & Analytics
  • Machine Learning Open Predictability
  • Trigger, Tag, Event-based Automations
  • Feedback Loops & Revenue Tracking
  • Migration Services

Here’s the detailed list of features offered by Sendlane.

 

Mailchimp also offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Setup and Ease of Use

Both Sendlane and Mailchimp are standalone, cloud-based marketing tools that doesn’t require any setup, download or installation. You can simply sign up and start using them immediately. There is not much difference between Sendlane vs Mailchimp in this case.

 

Supported Platforms

Both Sendlane and Mailchimp work well for all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.

 

Pricing

Sendlane’s paid plans start from $35/month. Mailchimp offers a free plan, with paid plans starting from $9.99/month.

 

Integrations

Both Sendlane and Mailchimp support plenty of third-party integrations with popular tools like Google Analytics, Dropbox, Slack, Zapier, Google Drive.

 

Alternatives

There are plenty of alternatives to Sendlane such as GetResponse, ActiveCampaign. Similarly, there are many alternatives to Mailchimp such as Campaign Monitor, AWeber.

 

Conclusion – Sendlane vs Mailchimp

Both Sendlane and Mailchimp are two popular email marketing tools that offer tons of useful features. They are both good at what they do. You can’t wrong with either of them.