Sendinblue vs Sendgrid : In-Depth Comparison

SendinBlue and SendGrid are two popular email marketing software that offer many useful features. However, they are both meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed SendinBlue vs Sendgrid comparison to help you decide which is the right tool for your business.


Sendinblue vs Sendgrid

Here’s a step by step comparison of SendinBlue vs Sendgrid.



SendinBlue is an email marketing tool that allows you to easily create, launch, monitor and optimize email marketing campaigns in minutes, without any coding. It features a drag & drop email builder, template library, A/B testing and email marketing automation tools.

Sendgrid is a transactional email tool that allows you to automatically send transactional emails to your customers & users, triggered by specific conditions or user behavior. It support all popular platforms such as Python, PHP, Ruby, Java, NodeJS, etc.



SendinBlue focuses on email marketing, with features such as:

  • Email Marketing
  • Transactional Emails
  • Marketing Automation
  • Dynamic list
  • Send Time Optimization
  • Real-time Tracking
  • Order Tracking
  • SMS Campaigns
  • Transactional SMS
  • Subscription Forms
  • Newsletter builder
  • Dedicated IP
  • Spam check
  • Trigger marketing
  • Google Analytics Integration
  • Flexible, Customizable Layouts

Here’s the detailed list of features offered by SendinBlue.


Sendgrid focuses on transactional email, with features such as:

  • Email Template Engine
  • SMTP Service
  • Open & Click Tracking
  • Custom API Integration
  • Unsubscribe Tracking
  • Suppression List Management
  • Reputation Monitoring
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • ISP Monitoring
  • Domain Level Load Balancing
  • SPAM Filter Testing
  • Parse Webhook
  • DKIM Customization
  • Feedback Loop
  • SMTP Relay
  • 24/7 Support (Phone and Chat)
  • Sub-user API
  • Marketing Email Service

Here’s the detailed list of features offered by Sendgrid.


Setup and Ease of Use

SendinBlue is a standalone tool that doesn’t require any setup. You can simply sign up for and start using it immediately. Sendgrid requires a fair amount of developer assistance to help you get started, and for even using it afterwards. They are both well-documented, well-designed and easy to use.


Supported Platforms

Both SendinBlue and Sendgrid work well with all websites, blogs, online stores, web apps, mobile apps, blogging paltforms, ecommerce platforms, content management systems.



SendinBlue offers a free plan, with paid plans starting from $20/month. Sendgrid’s paid plans start from $14.95/month.



Both SendinBlue and Sendgrid support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier, etc.



There are plenty of alternatives to SendinBlue such as Mailchimp, AWeber, Campaign Monitor that offer similar features. Similarly, there are many alternatives to SendGrid such as Mandrill that support transactional emails.


Conclusion – SendinBlue vs SendGrid

Both SendinBlue and SendGrid are two mature products with robust features. If you are looking for an email marketing tool, go for SendGrid. If you are looking for a transactional email software, go for Sendgrid.