Sendinblue vs ActiveCampaign : In-Depth Comparison

SendinBlue and ActiveCampaigns are two popular email marketing tools that provide many useful features. Here’s our detailed comparison of SendinBlue vs ActiveCampaign to help you decide which is the best email marketing tool for your business.


Sendinblue vs ActiveCampaign

Here’s a step by step comparison of SendinBlue vs ActiveCampaign.



SendinBlue is a feature-rich email marketing tool that allows you to gather email addresses, build email list, compose stunning emails, do A/B testing and automate email marketing. It is suitable for small-medium businesses as well as large enterprises.

ActiveCampaign is a powerful email marketing software that features drag & drop email builders, template library, A/B testing, conversion rate optimization, email automation. You can easily build email marketing campaigns in minutes, without any coding.



SendinBlue offers many useful features such as:

  • Email Marketing
  • Transactional Emails
  • Marketing Automation
  • Dynamic list
  • Send Time Optimization
  • Real-time Tracking
  • Order Tracking
  • SMS Campaigns
  • Transactional SMS
  • Subscription Forms
  • Newsletter builder
  • Dedicated IP
  • Spam check
  • Trigger marketing
  • Google Analytics Integration
  • Flexible, Customizable Layouts

Here’s the detailed list of features offered by SendinBlue.

ActiveCampaign also offers many useful features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


Setup and Ease of Use

Both SendinBlue and ActiveCampaign are cloud-based, standalone email marketing tools that require no setup. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between SendinBlue vs ActiveCampaign in this case.


Supported Platforms

Both SendinBlue and ActiveCampaign work well with all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps and mobile apps.



SendinBlue offers a free plan, with paid plans starting from $25/month. ActiveCampaign’s paid plans start from $15/month.



Both ActiveCampaign and SendinBlue supports plenty of third-party integrations with popular third-party tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to ActiveCampaign such as Campaign Monitor, Constant Contact. Similarly, there are many alternatives to SendinBlue such as Mailchimp, AWeber.


Conclusion – SendinBlue vs ActiveCampaign

Both SendinBlue and ActiveCampaign are feature-rich email marketing platforms that offer many useful features. They are both good at what they do and you can’t go wrong with either of them.


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