SendGrid Review, Pricing, Features, Benefits, Pros and Cons

Sendgrid is a powerful transactional email software that allows you to automatically send the transactional emails pertaining to your websites, apps, and products to your customers. Here’s our in-depth SendGrid review to help you decide if it is the right tool for your business.


SendGrid Review, Pricing, Features, Benefits, Pros and Cons

Here’s our detailed SendGrid review, pricing, features, benefits, pros and cons.


SendGrid Review

SendGrid is a feature-rich transactional email software that allows you to programatically send transactional emails to your customers.

It allows you to send any kind of transactional email such as on sign up, registration, transactions, welcome emails, thank you emails, account creation, life-cycle events, etc whose delivery can be automatically triggered by specific conditions or user behavior.

It also features drag & drop email builder and a vast template library that allows you to quickly design professional looking emails for your websites, web apps and mobile apps.

It is suitable for online products and services who need to stay in touch with their large number of users on a regular basis.


SendGrid benefits

Here are the key benefits of SendGrid:

  • Programatically send emails
  • Design professional-looking emails
  • Transparent communication
  • Bulk email sending
  • Near 100% delivery
  • Improve customer relationships


SendGrid Features

Here are the key features of Sendgrid:

  • Email Template Engine
  • SMTP Service
  • Open & Click Tracking
  • Custom API Integration
  • Unsubscribe Tracking
  • Suppression List Management
  • Reputation Monitoring
  • Dedicated & Multiple IP Addresses
  • IP Whitelabeling
  • ISP Monitoring
  • Domain Level Load Balancing
  • SPAM Filter Testing
  • Parse Webhook
  • DKIM Customization
  • Feedback Loop
  • SMTP Relay
  • 24/7 Support (Phone and Chat)
  • Sub-user API
  • Marketing Email Services


Sendgrid Pricing

SendGrid offers 3 paid plans and free trial. Their free trial supports 40,000 emails for your first 30 days, then send 100/day, forever

Essentials Plan – $14.95/month

  • Up to 40,000 emails/month
  • Price per extra email – $0.001
  • Shared IP
  • SendGrid Marketing Campaigns
  • DKIM customization
  • APIs and webhooks

Pro Plan – $79.95/month

  • Up to 100,000 emails/month
  • Price per extra email – $0.00085
  • Dedicated IP

All features of the Essentials plan, plus:

  • Subuser management

Premier Plan – custom pricing

  • 5+ million emails/month
  • Custom price per extra email

All features of the above 2 plans, plus:

  • Customer Success Manager for 5 million+ emails
  • Prioritized support for 5 million+ emails


SendGrid Pros and Cons


  • Plenty of features
  • Third party integrations
  • Affordable
  • Easy to use, once setup


  • Nothing big enough to be listed here


Final Verdict

SendGrid helps automate the tedious task of email communication with your large user base automatically. It’s a valuable tool for medium-large businesses & enterprises, and might be an overkill for startups and small businesses.