Ptengine and Google Analytics are two popular but different tools for web marketers. If you don’t understand their key differences, you might pick the wrong tool for your business. Here’s a detailed comparison of Ptengine vs Google Analytics to help you decide.
Ptengine vs Google Analytics
Here’s a step-by-step comparison of Ptengine vs Google Analytics.
Ptengine is a simple heatmap analytics tool that also features advanced filtering to help you segment visitors and analyze their behavior. You can use it to understand visitors interact with your website, where they scroll, which buttons they click and how they fill forms. It is suitable for small-medium businesses as well as large enterprises.
Google Analytics is a web analytics tool that gives you tons of useful information about your website visitors such as their location, language, browser, device, gender, etc. All this helps you understand your users better and improve your website as well as marketing campaigns.
Ptengine focuses more on conversion rate optimization with features such as :
- Real Time Data
- Multi Domain Monitoring
- Group Analytics
- Fully Responsive Website Support
- Click Heatmap
- Attention Heatmap
- Scroll Reach Map
- Auto Event Tracking
- Filters and Segments
- Conversion Funnels
- Event Tracking
- Mobile & Tablet Friendly
Here’s the detailed list of features offered by Ptengine.
Google Analytics focuses mainly on web analytics with features such as:
- Traffic Information
- Goal Tracking
- Website Conversion
- User Activity
- Audience Reports
- Flow Visualization
- Custom Reports & Dashboards
Setup and Ease of Use
Both Ptengine and Google Analytics are well-designed, easy to use and documented. They both have similar setup. Just paste a piece of code on your web pages where you want these tools to track visitor data. Once installed, you can monitor your website on their online dashboards. You can also install them via Google Tag Manager, or direct plugins for popular platforms such as WordPress, Shopify, Magento, etc.
Both Ptengine and Google Analytics work well on all websites, mobile sites and blogs, no matter which technology they are built on. There is not much difference between Ptengine vs Google Analytics in this case.
Ptengine offers a free plan that supports 10,000 page views/month. Their paid plans’ pricing is available only by request. Google Analytics is free to use.
Both Ptengine and Google Analytics don’t support many integrations. However, many other tools integrate with Google Analytics via their API.
There are many alternatives to Ptengine such as Hotjar, FullStory, Freshmarketer, etc that support conversion rate optimization. Similarly, there are many alternatives to Google Analytics such as Piwik.
Conclusion – Ptengine vs Google Analytics
Ptengine is a conversion rate optimization tool that allows you to reduce bounce rate, improve conversion rate, get more signups and subscribers. Google Analytics gives you a good idea about the traffic your website receives. So if you need to improve conversion rate, go for Ptengine. On the other hand, if you want to understand our audience better, go for Google Analytics.