Outreach vs Marketo : In-Depth Comparison

OutReach and Marketo are two popular marketing platforms for your business. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Outreach vs Marketo to help you decide which is the right tool for your business.


Outreach vs Marketo

Here’s a step by step comparison of Outreach vs Marketo.



Outreach is a sales engagement tool for sales teams and professionals that allows you to manage your leads, prospects and customers from one place, communicate with them effectively, and build long lasting relationships. It is suitable for medium-large businesses and enterprises that have sales teams.

Marketo is a marketing automation platform that helps you automate your social media marketing, email marketing, content marketing and search engine optimization. It is suitable for small-medium businesses as well as large enterprises.



Outreach offers many useful features such as:

  • Sales Sequences
  • Sales Dialer
  • Sales Email & Tracking
  • Customer Engagement
  • Outreach Developer Community
  • Sales Rep Workflow
  • Sales Intelligence
  • Email & Content Templates
  • Outreach Developer Community
  • Analytics & Reporting
  • Coaching Analytics

Here’s the detailed list of features offered by Outreach.


Marketo also offers many useful features such as:

  • Marketing Automation
  • Consumer Engagement Marketing
  • B2B marketing & lead management
  • Email & campaign management
  • Personalize messages across channels
  • Real-time Personalization
  • Marketing Management
  • Budgets & marketing calendar
  • Inbound Marketing
  • Email Marketing
  • Up-Sell and Cross-Sell
  • Lead Generation
  • Loyalty Marketing
  • Event Marketing
  • Optimized Ad Spend
  • Measure & Optimize ROI


Setup and Ease of Use

Both Outreach and Marketo are standalone, cloud-based marketing tools that require no setup. You can simply sign up for and start using them immediately. They are both well-documented, well-designed. There is not much difference between Outreach vs Marketo in this case.


Supported Platforms

Both Outreach and Marketo work well for all websites, blogs, online stores, web apps, mobile apps, content management systems, ecommerce platforms, blogging platforms.



Both Outreach and Marketo provide their pricing information on request only.



Both Outreach and Marketo support plenty of third-party integrations with popular tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to Outreach such as Yesware, Toutapp. There are many alternatives to Marketo such as Hubspot, Pardot.


Conclusion – Outreach vs Marketo

Both Outreach and Marketo are mature products with robust features. They are both good at what they do. If you need a sales engagement software, go for Outreach. Similarly, if you need a marketing automation platform, go for Marketo.