Optinmonster vs WPForms : In-Depth Comparison

OptinMonster and WPForms are two popular marketing tools that offer tons of features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s our detailed Optinmonster vs WPForms comparison to help you decide which is the best tool for your business.


Optinmonster vs WPForms : In-Depth Comparison

Here’s a step by step comparison of OptinMonster vs WPForms.



OptinMonster is a feature-rich exit intent and popup software that allows you to gather email addresses fro your sites visitors, build your email list, reduce bounce rate, improve conversion rate for your websites. It is suitable for small-medium businesses as well as large enterprises.

WPForms is a form builder for WordPress websites, blogs and online stores. It allows you to build all kinds of forms for your WordPress sites to collect user information and build your email list. It integrates with popular email marketing tools such as Malchimp to help you automatically email your audience.



OptinMonster offers tons of features such as:

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics

Here’s the detailed list of features offered by OptinMonster.

WPForms focuses more on form building with features such as:

  • Drag & Drop Form Builder
  • Form Templates
  • Responsive Mobile Friendly
  • Smart Conditional Logic
  • Instant Notifications
  • Entry Management
  • Multi-Page Forms
  • File Uploads
  • User Registration
  • Spam Protection
  • PayPal Addon
  • Stripe Addon
  • Constant Contact Integration
  • AWeber Addon
  • MailChimp Addon
  • GetResponse Addon
  • Campaign Monitor Addon
  • Drip Addon
  • Custom CAPTCHA
  • Geolocation Data
  • Zapier Addon
  • Post Submissions Addon
  • Surveys and Polls Addon
  • Signature Addon
  • Form Pages Addon
  • Form Abandonment Addon
  • Offline Forms Addon
  • Form Locker Addon
  • Conversational Forms Addon
  • Form Templates Pack Addon

Here’s the detailed list of features offered by WPForms.


Setup and Ease of Use

Both OptinMonster and WPForms can be installed as WordPress plugins. They both play well with other WordPress themes. Once you have installed them, you can easily create optin forms, popups, slide ins and welcome mats from within your WordPress environment.


Supported Platforms

Both OptinMonster and WPForms work well on all WordPress sites, blogs and online stores. OptinMonster also works well on non-Wordpress sites.



OptinMonster’s paid plans start from $9/month. WPForms’ paid plans start from $39.50/year.



Both OptinMonster and WPForms support plenty of integrations with other marketing tools such ad Google Analytics, Google Drive, Mailchimp.



There are plenty of OptinMonster alternatives such as Thrive Leads. Similarly, there are many alternatives to WPForms such as Wufoo.


Conclusion – OptinMonster vs WPForms

Both OptinMonster and WPForms are two popular email marketing tools that offer many useful features. If you are looking for list building your can either of them. However, if your are looking for conversion rate optimization, go for Optinmonster.