Optinmonster vs SumoMe : In-Depth Comparison

Optimonster and SumoMe are two popular email optin and exit intent popup software that offer plenty of useful features. Here’s our detailed Optinmonster vs SumoMe to help you decide which is the right tool for your business.


Optinmonster vs SumoMe : In-Depth Comparison

Here’s our step by step comparison of Optinmonster vs SumoMe.



Optinmonster is a feature-rich email optin and exit intent popup software that features popups, slideins, welcome mats, A/B testing and conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

SumoMe is a conversion rate optimization tool that features email optins, exit intent popups, slide ins, welcome mats, heatmaps, dashboards, A/B testing and contact forms. It allows you to build your email list, turn visitors into customers, and reduce bounce rate.



OptinMonster offers many useful features such as :

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics

Here’s the detailed list of features offered by Optinmonster.

SumoMe focuses on conversion rate optimization with features such as:

  • SumoMe List Builder
  • SumoMe Scroll Box
  • SumoMe Smart Bar
  • SumoMe Welcome Mat
  • Google Analytics
  • Heat Maps & Content Analytics
  • Share & Image Sharer
  • SumoMe Highlighter

Here’s the detailed list of features offered SumoMe.


Setup and Ease of Use

Both Optin Monster and SumoMe have a similar setup. You can add their tracking code to your websites or install them as a WordPress plugin. Once they are installed, you can easily create, launch, manage and optimize your campaigns on their online dashboards. They are both easy to use and well-designed.


Supported Platforms

Both Optin Monster and SumoMe work well on all websites, blogs and online stores. They also support blogging platforms, ecommerce platforms, content management platforms, website builders.



Optin Monster’s paid plans start from $9/month. SumoMe offers a free plan, with paid plans starting from $39/month.



Both Optin Monster and SumoMe support plenty of third-party integrations with other tools such as Google Analytics, Mailchimp, Slack, Zapier, etc.



There are plenty of alternatives to Optin Monster such as Thrive Leads, Popup Maker. There are many alternatives to SumoMe such as Popup Domination.


Conclusion – OptinMonster vs SumoMe

Both Optin Monster and SumoMe are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.