Optinmonster vs Sumo : In-Depth Comparison

Optinmonster and Sumo are two popular email optin and exit intent popup software that offer many useful features. Here’s a detailed comparison of Optinmonster vs Sumo to help you decide which is the right tool for your business.


Optinmonster vs Sumo : In-Depth Comparison

Here’s a step by step comparison of Optinmonster vs Sumo.



Optinmonster is a feature-rich email optin and popup software that features slide ins, popups, email opt ins, welcome mats, A/B testing. It allows you to easily gather email addresses, build email list, turn visitors into leads, and reduce bounce rate.

Sumo is also a powerful conversion rate optimization software that features notification bar, email optin, contact forms, heatmaps, dashboards, welcome mats, A/B testing, and more. It is suitable for small-medium businesses as well as large enterprises.



Optinmonster focuses on email optin and exit intent popups with features such as:

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics

Here’s the detailed list of features offered by Optin Monster.


Sumo also offers many useful features such as:

  • SumoMe List Builder
  • SumoMe Scroll Box
  • SumoMe Smart Bar
  • SumoMe Welcome Mat
  • Google Analytics
  • Heat Maps & Content Analytics
  • Share & Image Sharer
  • SumoMe Highlighter

Here’s the detailed list of features offered by SumoMe.


Setup and Ease of Use

Both Optinmonster and Sumo have a similar setup. You can add their tracking code on your websites, or install them as plugins for popular platforms like WordPress, Magento, Shopify, etc. Once they are installed, you can create, launch, monitor, and optimize your marketing campaigns on their online dashboards.


Supported Platforms

Both Optinmonster and Sumo work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, website builders.



Optinmonster’s paid plans start from $9/month. Sumo offers a free plan, with paid plans starting from $39/month.



Both Optinmonster and Sumo support plenty of third-party integrations such as Google Analytics, Google Drive, Mailchimp.



There are plenty of alternatives to Optinmonster such as Thrive Leads, Optimonk. Similarly, there are many alternatives to Sumo such as MailOptin, Popup Maker, etc.


Conclusion – Optinmonster vs Sumo

Both Optinmonster and Sumo are two popular email optin and exit intent popup software. They are both mature products with robust features. You can’t go wrong with either of them.