Optinmonster vs ClickFunnels : In-Depth Comparison

Optinmonster and ClickFunnels are two popular marketing tools that offer plenty of useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Optinmonster vs ClickFunnels to help you decide which is the best email optin tool for your business.


Optinmonster vs ClickFunnels

Here’s a step by step comparison of Optinmonster vs ClickFunnels.



Optinmonster is a feature-rich email optin and exit intent and popup software that features drag & drop popup builder, customizable elements, template library, A/B testing and conversion rate optimization. It is suitable for small-medium businesses and large enterprises.

ClickFunnels is a powerful landing page builder and conversion rate optimization tool that features a drag & drop page builder, template library, customizable page elements, A/B testing and conversion rate optimization. It is also suitable for small-medium businesses as well as large enterprises.



OptinMonster offers many useful features such as:

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics

Here’s the detailed list of features offered by OptinMonster.


ClickFunnels focuses on landing page optimization with features such as:

  • A/B Split Tests
  • Email Integrations
  • ClickPops
  • Optin Funnels
  • ClickOptin
  • All Advanced Funnels
  • Custom Domains
  • Membership Funnels
  • Sales Funnels
  • Auto Webinar Funnels
  • Hangout Funnels
  • Webinar Funnels
  • Order Pages
  • Downsale Pages
  • Upsell Pages
  • Share Your Funnels
  • Priority Template Requests
  • Priority Support

Here’s the detailed list of features offered by ClickFunnels.


Setup and Ease of Use

OptinMonster can be installed by adding its tracking code on your website, or installing it as WordPress plugin. Once it is installed, you can easily design, launch, monitor, optimize your marketing campaigns from its online dashboards. For ClickFunnels, you need to design your landing pages on their platform and connect your URL to those pages.


Supported Platforms

Both OptinMonster and ClickFunnels work well on all websites, blogs and online stores. It also works well with leading blogging platforms, ecommerce platforms, content management systems, website builders.



OptinMonster’s paid plans starting from $9/month. ClickFunnels offers a free trial, with paid plans starting from $99/month.



Both OptinMonster and ClickFunnels support plenty of third-party integrations with other marketing tools such as Google Analytics, Mailchimp, etc.



There are plenty of alternatives to OptinMonster such as Thrive Leads, Optimonk that offer exit intent popups. Similarly, there are many alternatives to ClickFunnels such as Unbounce, VWO that support landing page optimization.


Conclusion – OptinMonster vs ClickFunnels

Both OptinMonster and ClickFunnels are mature products, with robust features. If you are looking for exit intent popup and email optin software, then go for OptinMonster. If you are looking for landing page optimization, then go for ClickFunnels.