Optin Monster Review, Pricing, Features, Benefits, Pros and Cons

Optin Monster is a feature-rich, easy to use email optin software that allows you to easily collect email addresses from your website visitors, turn them into leads and grow your subscribers. It is suitable for websites, blogs and ecommerce businesses. Here’s our detailed Optin Monster review to help you decide if it is the right tool for your business.


Optin Monster Review, Pricing, Features, Benefits, Pros and Cons

Here’s our detailed Optin Monster review, pricing, features, benefits, pros and cons.


Optin Monster Review

Optin Monster is a simple, easy to use and affordable email optin and popup software that allows you to easily gather email addresses of your site visitors, feed them into your email marketing tool and engage them meaningfully with lifecycle emails.

You can easily install them on any website, blog or ecommerce website. It also provides out-of the-box plugins for content management systems like Magento, WordPress, etc.

It allows you to automatically display exit popups when it detects that your visitor is about to leave your sites. It also features A/B testing whereby you can test different variations of your popups on your site visitors to determine the most converting one.

Optin Monster also provides a vast library of professional-looking, responsive and GDPR ready templates to help you get started quickly.

It is suitable for bloggers, digital marketers, startups, SMBs and large enterprises.


Optin Monster Benefits

Here are the key benefits of Optin Monster:

  • Reduce bounce rate
  • Improve conversion rate
  • Get more subscribers
  • Get more sign ups
  • Turn visitors into leads


Optin Monster Features

Here are the key features of Optin Monster:

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics


Optin Monster Pricing

Optin Monster offers 3 paid plans:

Basic – $9/month (billed annually)

  • Unlimited Optin Forms
  • A/B Split Testing
  • Page Level Targeting
  • User-friendly Reporting
  • 1 site

Plus – $19/month (billed annually)

  • All Basic features
  • Floating Ba
  • Sidebar Forms
  • After Post / Inline Forms
  • Content Locking
  • 3 sites

Pro – $29/month (billed annually)

  • All Plus features
  • Exit-Intent Technology
  • Referral Detection
  • Mobile Specific Forms
  • Yes / No Forms
  • Slide-in Scroll Trigger Boxes
  • Smart Canvas Forms
  • Full Screen Takeovers
  • Campaign Scheduling
  • Unlimited Sites
  • 2 Sub-Accounts
  • Priority Support


Optin Monster Pros and Cons


  • Affordable
  • Easy to use
  • Plenty of Useful features
  • Exit Intent technology
  • Wide user base
  • Good customer support


  • Nothing big enough to be listed here


Final Verdict

Optin Monster is one of the most popular optin software that is affordable and offers tons of useful features. It is suitable for small-medium businesses, blogs and large enterprises.