Optimonk vs OptinMonster : In-Depth Comparison

Optimonk and OptinMonster are two popular email optin and popups software that offer plenty of useful features. Here’s a detailed comparison of Optimonk vs OptinMonster to help you decide which is the right tool for your business.


Optimonk vs OptinMonster : In-Depth Comparison

Here’s a step by step comparison of Optimonk vs OptinMonster.



Optimonk is a feature-rich email optin and popup software that makes it easy to create stunning popups, slideins and welcome mats, and display them automatically based on specific conditions or user behavior. It is suitable for small-medium businesses and large enterprises.

OptinMonster is a powerful email optin tool that features drag & drop popup builder, customizable elements, template library. It helps you build email list, reduce bounce rate, improve conversion rate.



Optimonk offers many useful features such as:

  • Exit-Intent on Desktop
  • Timed-Display Control
  • Scroll-Based Triggering
  • OnClick Triggering
  • Monitoring Inactivity
  • Mobile Triggers
  • Traffic source
  • Geotargeting
  • Returning visitor recognition
  • Visited Pages
  • Number of visited pages
  • Current page
  • Browsing history
  • Excluding URLs
  • Cart abandonment recognition
  • Time spent on pages
  • Time spent on site
  • Campaign scheduling
  • Frequency
  • Cart rules
  • Connected campaigns
  • Custom variables
  • Popup
  • Nanobar
  • Interstitial
  • Luckly wheel
  • Sidebar
  • Plinko game (coming soon)
  • Drag & Drop Editor
  • 50+ beautiful templates
  • Countdown timers
  • Adjustable size & layout
  • Social elements
  • Unlimited text elements
  • Creative dividers
  • Advanced image editor
  • WYSIWYG editor
  • Video content
  • Responsive messages
  • Unique CTA buttons
  • Minimization options (Tabs)
  • Custom input fields
  • Changeable position
  • Color palette
  • Custom confirmation page
  • Unlimited steps/pages
  • Customizable overlay
  • 15+ display effects
  • Adjustable X button
  • Editable CSS & JavaScript
  • A/B testing (Split testing)
  • Dynamic Text Replacement
  • Analytics & Insights

Here’s the detailed list of features offered by Optimonk.


Optin Monster also offers many features such as:

  • Exit-Intent technology
  • Lead generation
  • Form builder
  • Converting forms
  • Lightbox popups
  • Page-level targeting
  • Behavior personalization
  • Well-timed and custom popups
  • A/B tests
  • Mobile specific popups
  • MonsterLinks 2 step-optin technology
  • Floating subscription bars
  • Full-screen welcome gate
  • Sidebar conversion forms
  • Animated MonsterEffects technology
  • Location specific in-line forms
  • After post Optin forms
  • Conversion analytics

Here’s the detailed list of features offered by Optin Monster.


Setup and Ease of Use

Both Optimonk and Optinmonster have a similar setup. You need to add their tracking code to your website, blog or online store to install them. You can also install them via WordPress plugins. Once they are installed, you can easily create, launch, monitor and optimize email optin campaigns via their online dashboards.


Supported Platforms

Both Optimonk and Optinmonster work well on websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, website builders.



Optimonk offers a free plan, with paid plans starting from $29/month. Optinmonster offers a free trial, with paid plans starting from $9/month.



Both Optimonk and Optinmonster support plenty of third-party integrations with other tools such as Google Analytics, Slack, Zapier, Mailchimp, Google Drive.



There are plenty of alternatives to Optimonk such as MailOptin. Similarly, there are many alternatives to Optinmonster such as Bloom Plugins, Thrive Leads.


Conclusion – Optimonk vs Optinmonster

Both Optimonk and Optinmonster are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.