Optimizepress vs WordPress : In-Depth Comparison

Optimizepress and WordPress are two popular tools for online businesses as well as websites. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed comparison of Optimizepress vs WordPress to help you decide.


Optimizepress vs WordPress

Here’s our step by step comparison of Optimizepress vs WordPress.



Optimizepress is a feature-rich landing page builder for WordPress. It allows you to build web pages, landing pages, sales pages, sign up pages, subscription pages, welcome pages for your business, without any coding and without even leaving your WordPress environment. It is something that builds on top of WordPress platform.

WordPress is a blogging platform and content management system that allows you to build stunning websites, blogs and online stores. It provides a massive ecosystem of plugins and themes to help you build any kind of sites. It is suitable for blogs, digital agencies, blogs, ecommerce sites, SMBs and large businesses.



Optimizepress focuses on landing page optimization with features such as:

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Here’s the detailed list of features offered by Optimizepress.

WordPress focuses more on website building and hosting:

  • Simplicity
  • Flexibility
  • Publish with Ease
  • Publishing Tools
  • User Management
  • Media Management
  • Full Standards Compliance
  • Easy Theme System
  • Extend with Plugins
  • Built-in Comments
  • Search Engine Optimized
  • Use WordPress in Your Language
  • Easy Installation and Upgrades
  • Plugin System
  • Theme System
  • Application Framework
  • Custom Content Types


Setup and Ease of Use

You need to download and install WordPress on a server where PHP, MySQL and Apache are installed. You can also use hosted solutions by third-party providers. Optimizepress can be installed as a WordPress plugin/theme. Once it is installed, you can create, build, manage, publish and optimize pages right from within WordPress.


Supported Platforms

WordPress works on any server that meets its minimum requirements, depending on its version. Optimizepress works on all WordPress sites, blogs and online store.



WordPress is free to use while Optimizepress packages start from $97/month.



Optimizepress supports plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier, Mailchimp. WordPress supports more than 100,000 plugins and themes.



There are plenty of alternatives to Optimizepress such as Divi, Thrive that offer similar features. Similarly, there are many alternatives to WordPress such as Wix, Shopify that provide hosted website building.


Conclusion – Optimizepress vs WordPress

Both Optimizepress are mature products that offer robust features. If you are looking to build websites, blogs, online stores from scratch, go for WordPress. If your site already runs on WordPress, go for Optimizepress to improve its conversion rate.


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