Optimizepress vs Thrive : In-Depth Comparison

Optimizepress and Thrive are two popular web page builders for WordPress websites, blogs and online stores that allow you to easily build web pages without any coding, or even leaving your WordPress environment. Here’s our detailed Optimizepress vs Thrive comparison to help you decide which is the right tool for your business.


Optimizepress vs Thrive

Here’s a step by step comparison of Optimizepress vs Thrive.



Optimizepress is a feature-rich web page builder for WordPress blogs, sites and online stores. It features a drag & drop page builder, customizable web page elements, template library, A/B testing and even conversion rate optimization tools. It is suitable for bloggers, small-medium websites and large enterprises.

Thrive themes is a popular WordPress theme that allows you to easily build all kinds of web pages on your WordPress site – sales pages, landing pages, sign up pages, subscription pages, welcome pages, etc. It is also suitable for small-medium businesses as well as large enterprises.



Optimizepress provides many useful features such as:

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Here’s the detailed list of features offered by Optimizepress.


Thrive Themes also provides many similar features such as:

  • Landing Page Templates
  • Sales Pages
  • Drag And Drop Editing
  • Opt-In Pages
  • Product Launch Pages
  • Webinar Pages
  • Drag And Drop Editing
  • High-Converting Homepage
  • Pre-Built Conversion Elements
  • Beautifully Formatted Blog Posts
  • Full-Width Layouts
  • Flexible Column Layouts
  • Vertical Split Layouts
  • Font Customization
  • Text And Image Combinations
  • Hover Effects
  • Animations And Actions
  • Style Every Detail
  • Mobile Responsive Features
  • Toggle Visibility Of Elements And Content Blocks
  • Screen Size Preview
  • Mobile Responsive Editing

Here’s the detailed list of features offered by Thrive Themes.


Setup and Ease of Use

Both Optimizepress and Thrive have a similar setup. You need to install them as WordPress plugins/themes and you can create your web pages as WordPress pages. They are both well-designed, well-documented and easy to use.


Supported Platforms

Both Optimizepress and Thrive work well on all WordPress sites, blogs, online stores.



Optimizepress’ packages start from $97. Thrive Themes offers a free trial, with paid plans starting from $19/month.



Both Optimizepress and Thrive Themes support tons of third-party integrations with popular tools such as Google Analytics, Google Drive, Slack, Zapier, Mailchimp.



There are plenty of alternatives to Optimizepress such as Divi Themes that offer similar features. Similarly, there are many alternatives to Thrive Themes such as Elementor.


Conclusion – Optimizepress vs Thrive Themes

Both Optimizepress and Thrive Themes are mature products with robust features. They are both great at what they do and you can’t go wrong with either of them.