Optimizepress vs Memberpress : In-Depth Comparison

Optimizepress and Memberpress are two popular WordPress plugins for marketing purposes. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Optimizepress vs Memberpress to help you decide which is the right tool for your business.


Optimizepress vs Memberpress

Here’s a step by step comparison of Optimizepress vs Memberpress.



Optimizepress is a feature-rich landing page builder that allows you to build stunning landing pages without any coding. It features a drag & drop page builder, customizable web page elements, template library, A/B testing and conversion rate optimization tools such as optin forms, sidebars, welcome mats, etc.

Memberpress is a WordPress plugin that allows you to easily gather and manage membership for your websites, blogs and online stores built using WordPress. You can build great-looking membership sites, accept credit cards securely, sell digital downloads and control content access to your site visitors.



Optimizepress focuses on landing page optimization with features such as:

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Here’s the detailed list of features offered by Optimizepress.


Memberpress focuses on membership management with features such as:

  • Easy Setup
  • Powerful Access Rules
  • Community Forums
  • Coupons
  • Ultra Stable & Secure
  • Pretty Pricing Pages
  • Works With Any Theme
  • Drip campaigns
  • Affiliate Program
  • Reporting
  • Payment Gateway Integration
  • Subscription Management
  • Support
  • Extensible


Setup and Ease of Use

Both Optimizepress and Memberpress can be installed as WordPress plugins and play well with other WordPress sites. You can use them to create, launch, manage and optimize WordPress pages for your requirements.


Supported Platforms

Both Optimizepress and Memberpress work on all WordPress sites, blogs and online stores.



Optimizepress’ packages start from $97. Memberpress’ paid packages start from $129/year.



Both Optimizepress and Memberpress support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Slack, Zapier, Dropbox, Mailchimp.



There are plenty of alternatives to Optimizepress such as Divi, Thrive that offer WordPress-based page builders. Similarly, there are many alternatives to Memberpress such as Podia.


Conclusion – Optimizepress vs Memberpress

Both Optimizepress and Memberpress are two mature products with robust features, but they are meant for different purposes. If you want to build landing pages to improve your WordPress website’s conversion rate, then go for Optimizepress. If you want to manage memberships on your WordPress site, go for Memberpress.