Optimizepress vs Lead Pages : In-Depth Comparison


Optimizepress and Lead Pages are two popular landing page builders for your business. Here’s our detailed Optimizepress vs Lead Pages comparison to help you decide which is the right landing page builder for your business.

 

Optimizepress vs Lead Pages

Here’s a detailed step by step comparison of Optimizepress vs Lead pages.

 

Overview

Optimizepress is a feature-rich landing page builder for WordPress sites, blogs and online stores. It allows you to easily build web pages, landing pages, sales pages, welcome pages, sign up pages and subscription pages without any coding, and without even leaving WordPress environment. It is suitable for small-medium businesses as well as large enterprises.

Lead Pages is a powerful, standalone landing page builder that allows you to easily build stunning web pages for your business. It features a drag & drop page builder, customizable web page components, template library, A/B testing and conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Optimizepress offers many useful features such as:

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Here’s the detailed list of features offered by Optimizepress.

 

Lead Pages also offers many useful features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.

 

Setup and Ease of use

In case of Lead Pages, you need to create landing pages on their platform, and connect your domain/url with those pages. It will host your pages for you. You can install Optimizepress as a WordPress plugin, and create pages in your WordPress environment. They are both well documented and easy to use.

 

Supported Platforms

Optimizepress works with only WordPress sites, blogs and online stores. Lead Pages works with all websites, mobile sites, blogs, online stores, ecommerce platforms, content management systems, and website builders.

 

Pricing

Optimizepress’ paid packages starts from $97. Lead Pages offers a free trial, with paid plans starting from $37/month.

 

Integrations

Both Optimizepress and Lead Pages support plenty of third-party integrations with other tools such as Google Analytics, Google Drive, Slack, Zapier, Mailchimp, Dropbox, etc.

 

Alternatives

There are plenty of alternatives to Optimizepress such as Divi, Thrive that are meant for WordPress sites. Similarly, there are many alternatives to Lead Pages such as Unbounce, Instapage which are standalone landing page builders.

 

Conclusion – Optimizepress vs Lead Pages

Both Optimizepress and Lead Pages are mature products with robust features. If your website runs on WordPress, go for Optimizepress. Otherwise, go for Lead Pages.