Optimizepress vs Instapage : In-Depth Comparison

Optimizepress and Instapage are two popular web page builders that allow you to easily build high converting landing pages for your websites, blogs and online stores. Here’s our detailed comparison of Optimizepress vs Instapage to help you decide which is the best landing page builder for your business.


Optimizepress vs Instapage

Here’s a step by step comparison of Optimizepress vs Instapage.



Optimizepress is a WordPress page builder that allows you to easily build web pages without any coding, or even leaving your WordPress environment. You can install it as a plugin and it plays well with other themes. Optimizepress is suitable for small-medium businesses, blogs, digital agencies, and enterprises.

Instapage is a standalone landing page builder that features visual page builder, customizable web page elements, vast template library, A/B testing, conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.



Optimizepress focuses on landing page optimization with features such as:

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Here’s the detailed list of features offered by Optimizepress.

Instapage also offers many useful features such as Instapage:

  • Customizable templates
  • Interactive Widgets
  • Confirmation message to the customers
  • Font Customization, up to 5000 web fonts available
  • More than hundred landing page templates
  • Bigstock Image Library
  • Customizable forms
  • Pay per click compatibility
  • Integration Dashboards
  • Click through pages for better conversion rates
  • Efficient campaign management through page grouping
  • Webinar pages
  • Dedicated mobile app templates
  • Mobile-responsive builder
  • Instablocks
  • 40+ integrations
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Advertising integrations
  • Personalization
  • Global Blocks
  • AMP pages & experiences
  • Real-time collaboration
  • Customer Success Manager
  • Professional services
  • Enterprise-grade security

Here’s the detailed list of features offered by Instapage.


Setup and Ease of Use

You can install Optimizepress as a WordPress plugin, and it plays well with other themes. You can easily create web pages from within WordPress itself. With Instapage, you need to create web pages on their platform, and connect your domain/url with it. It will host your pages for you.


Supported Platforms

Optimizepress works well on all WordPress sites, blogs and online stores. Instapage works well with all websites, blogs, online stores, blogging platforms, ecommerce sites, content management systems, website builders.



Optimizepress’ pricing starts from $97. Instapage offers a free trial, with paid plans starting from $99/month.



Both Optimizepress and Instapage support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Mailchimp, Dropbox, Slack, Zapier.



There are plenty of alternatives to Optimizepress such as Divi, Thrive that are meant for WordPress. Similarly, there are many alternatives to Instapage such as Unbounce, Lead Pages.


Conclusion – Optimizepress vs Instapage

Both Optimizepress and Instapage are mature products with robust features. However, Optimizepress is much more affordable that Instapage. So if your site runs on WordPress, then go for Optimizepress. Otherwise, go for Instapage.